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‘Questlove’ and Kevin Hart Help Build Channels for More Diverse Sounds – WWD

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Broaden your audience: The two additions were announced Wednesday as some companies and resources in media, entertainment and publishing continue to strive to be more representative of their content and workforce.

MCD, a brand of Farrar, Straus and Giroux, introduces AUWA books. The imprint will publish non-fiction and fiction with an emphasis on inspirational stories and forgotten voices.Aohua books “Directed” by Ahmir “Questlove” Thompson, a multi-talented talent: drummer, film director, DJ, culinary entrepreneur, best-selling author, curator and historian.

In revealing the news on Tuesday, MCD noted that his interests are rooted in music and its history, but they “cover almost everything under the sun.” The names of the literary imprints are inspired by music, like the bird calls that appear in “Baby I’m a Star” and “Eye No.” by the late musician Prince.

Figures released by analytics group WordsRated earlier this year clearly demonstrate the need for greater diversity. Between 1950 and 2018, 95% of fiction books published were by white authors.

The first edition of AUWA Books is scheduled for October – funk legend Sly Stone’s memoir Falettinme Be Mice Elf Agin. The elusive frontman of Sly & the Family Stone is a big deal for the publisher.

In another major deal announced on Tuesday, comedian and Hartbeat founder Kevin Hart launched his LOL Network in partnership with Samsung TV Plus. Focused on creating diverse and relevant content, the network will highlight talent such as Keke Palmer, Nick Cannon and Tyler James Williams. ‘Everybody Hates Chris,’ ‘Real Husbands of Hollywood,’ ‘Moesha,’ ‘Sister, Sister,’ ‘Urban Food’ and ‘Celebrity Snacks’ will be featured on TV platforms, with some free to watch on Samsung Smart TV and Samsung Galaxy mobile device.

Hart built the entertainment business on different levels. Hartbeat has three divisions – Hartbeat Studios, which funds, develops and produces innovative content; Hartbeat Media, which connects with consumers through events and its distribution network; and Pulse, the company’s branded entertainment studio. Hartbeat’s flagship consumer brand, LOL Network, reaches audiences through its O&O social media, audio and OTT partners.



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