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United Arab Emirates B2C E-Commerce Market Report 2023: Market Size to Reach USD 46.8 Billion by 2027

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DUBLIN, March 23, 2023 (GLOBE NEWSWIRE) — “United Arab Emirates B2C E-Commerce Marketplace” report added to ResearchAndMarkets.com’s supply.

The B2C e-commerce market in the United Arab Emirates is expected to grow at an annual rate of 14.80%, reaching USD 30.7 billion by 2023. The medium to long-term growth prospects of the B2C e-commerce industry in the United Arab Emirates are expected to be attractive.

B2C e-commerce is expected to grow steadily during the forecast period, with a CAGR of 11.12% during 2023-2027. The country’s B2C e-commerce gross merchandise value will increase from $26.8 billion in 2022 to $46.8 billion in 2027.

With the pandemic causing the United Arab Emirates (UAE) to shift to online shopping channels, the industry is expected to continue its growth momentum over the next three to four years. Loyalty and rewards programs offered by retailers in the region are partly driving the growth of online shopping in the UAE.

Categories as diverse as apparel, footwear, personal care, and beauty show strong growth potential in the coming years. Publishers expect infrastructure investment in the UAE to grow significantly over the next three to four years as domestic and global players look to capitalize on the growing e-commerce market.

In the short to medium term, this and the growing social commerce momentum will continue to support the growth of the overall B2C e-commerce market in the UAE.

Companies are investing in fulfillment centers to serve the UAE’s growing e-commerce market

Fulfillment centers are integral to success in the eCommerce market. Companies are investing heavily in fulfillment centers as the industry reports year-over-year growth and is expected to continue its strong growth in the coming years. In early 2022, Amazon opened its largest fulfillment center in the country to further accelerate its growth. Now, its rival has announced a larger operations center in the UAE.

In November 2022, Dubai-based online marketplace and Amazon rival Noon signed a deal with the Abu Dhabi Investment Office to set up the largest operations center in the country. The 252,000-square-meter facility will serve the growing e-commerce market and is scheduled to open in 2024. The transportation and warehousing industry, key to the success of the e-commerce industry, is also expected to benefit from the partnership between Noon and Abu Dhabi Investment Office.

The Noon fulfillment center will enable national and international brands to reach customers in the Middle East, Europe and Asia. In addition, investing in the development of infrastructure capabilities and introducing new automation technologies will also accelerate the growth of the UAE e-commerce market in the next three to four years.

Food delivery companies see strong order growth during FIFA World Cup in Q4 2022

Consumers in the UAE are heavily ordering groceries and food online during the FIFA World Cup in Qatar in Q4 2022. As order volumes increased, the average value of food delivered during the event also increased. It is worth noting that if Zomato UAE had not ceased operations during the event, the order volume would have been greater.

In addition to food and grocery deliveries, ride-sharing services were also in high demand during the event. Dubai-based food delivery and ride-sharing platform Careem has added more than 1,000 vehicles to its service to cater for the football fans who flock to the games. The company also offers cross-country rides to make travel easier for global tourists traveling to the region for FIFA World Cup events.

Localization will play a key role in unlocking the e-commerce growth potential of global brands and players

Domestic e-commerce companies account for the majority of total sales in 2022. This shows that local retailers have a competitive advantage over international competitors. With similar trends expected in 2023, localization will play a key role for global brands seeking to unlock growth in the UAE market.

Many global brands are already partnering with local businesses to benefit from their knowledge, expertise and regional reach. More than 120 brands have partnered with GMG, seeking to advance its growth and presence in the Middle East market. As retail in the UAE is different from the West, especially from a social and cultural perspective, partnering with local companies and seeking to localize will remain an important strategy for most global players over the next three to four years.

The report also covers niche trends such as the market size of Live Streaming engagement models and cross-border buying. It also covers the share of e-commerce spend by operating system, device (mobile vs. desktop), and city.

United Arab Emirates B2C E-Commerce Market Shares by Key Players

United Arab Emirates Retail Shopping E-Commerce Market Shares by Key Players

  • amazon

  • nonsense

  • Nanshi

  • noon

  • Dear DG

United Arab Emirates Travel E-Commerce Market Shares by Key Players

  • Alrostamani Travel Notes

  • cause

  • Dubai Taxi

  • unlimited travel

  • uber

United Arab Emirates Food Service E-Commerce Market Shares by Key Players

  • cause

  • Carrefour

  • Delivery

  • tarabat

  • Zomato

scope

United Arab Emirates B2C e-commerce market size and future growth dynamics

  • Gross merchandise value trend analysis

  • Average value trend analysis per transaction

  • Commodity volume trend analysis

United Arab Emirates User Statistics and KPI Ratios

  • User statistics

  • Abandoned card rate and product return rate

  • B2C e-commerce per capita and per capita GDP

  • Per Capita GDP Trend Analysis

United Arab Emirates B2C E-Commerce Market Size and B2C E-Commerce Segment Forecasts (Gross Merchandise Value Trend Analysis, 2018-2027)

  • Retail Shopping (segmented by Apparel, Footwear & Accessories, Health, Beauty & Personal Care, Food & Beverage, Appliances & Electronics, Home Decor, Books, Music & Video, Toys & Hobbies, Automotive)

  • Travel and hospitality (by air travel, trains and buses, taxi services, hotels and resorts)

  • Online Food Services (Segmented by Aggregators, Direct to Consumer)

  • Media and entertainment (broken down by streaming services, movies and events, theme parks and games)

  • healthcare and wellness

  • Technical Products and Services

  • other market segments

United Arab Emirates B2C E-commerce Market Size and Retail Shopping Sales Channel Forecast

  • consumer platform

  • direct to consumer

  • consumer to consumer

United Arab Emirates B2C E-Commerce Market Share by Travel and Hospitality Sales Channel

  • Market share of travel and hotel sales channels

  • Aggregator App – Gross Merchandise Trend Analysis

  • Direct to Consumer – Gross Merchandise Trend Analysis

United Arab Emirates B2C E-Commerce Market Size and Online Food Service Sales Channel Forecast

  • aggregated application

  • direct to consumer

United Arab Emirates B2C E-Commerce Market Size and Forecast by Participation Model (Gross Merchandise Value Trend Analysis, 2018-2027)

  • website based

  • live streaming

United Arab Emirates B2C E-Commerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

United Arab Emirates B2C E-Commerce Market Size and Device Forecast (Total Merchandise Value Trend Analysis, 2018-2027)

United Arab Emirates B2C E-Commerce Market Size and Operating System Forecast

  • iOS/macOS

  • android

  • other operating systems

United Arab Emirates B2C E-Commerce Market Size and City Forecast

United Arab Emirates B2C E-Commerce Market Size and Payment Instrument Forecast (Gross Merchandise Value Trend Analysis, 2018-2027)

  • credit card

  • debit card

  • money transfer

  • prepaid card

  • Digital and Mobile Wallets

  • cash

  • other digital payments

United Arab Emirates B2C Ecommerce Consumer Demographics

For more information on this report, please visit https://www.researchandmarkets.com/r/8uyyf6

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, top companies, new products and latest trends.

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