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“Emirates will now straddle the seven seas with its newly launched maritime arm, Emirates Sealine. On April 1, lucky ship spotters and cruise enthusiasts caught a glimpse of the first liner as it sailed majestically off Dubai’s Palm Jumeirah. “
Wow…that’s great news, an idea. However, it turned out to be a prank carried out by the Dubai-based airline itself on April 1. We’ll say, it works well.
The statement said Emirates Coastlines promises cruises to deliver top-notch and unprecedented experiences as they travel to never-before-seen ports of call. It placed a massive multibillion-dollar order for an initial 10 cruise ships, which are currently outfitted with the latest and greatest cruise ships.
“We’ve conquered the skies, now we’re plotting our course to take over the seas! Introducing Emirates Sealine – our ultra-luxury cruise liner. Bookings open 31 June, with maiden voyage to 1 April 2024 Karachi,” Emirates said in an Instagram post. Smart people quickly spotted “June 31st” in the text and figured it was an April 1st joke after all.
The press release was accompanied by an image showing a cruise ship sailing on Dubai’s Palm Jumeirah.
The full press release remains on the Emirates website.
Getting a free-run article proves that journalists’ vigilance is tested every moment, and that even high-profile airlines can’t take it for granted. – TradeArabia News Service
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