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Experience Emirates’ fully enclosed Gamechanger first-class suite, explore the airline’s iconic A380 in-flight lounge, or view the cabin around 77 rows of your own seats from the comfort of your home, and enjoy the airline’s award-winning and industry-leading service Virtual reality (VR) experience.
Anyone with an Internet connection can use it on emirates.com, through the Emirates app, now serving Oculus Rift users in the Oculus store, Emirates has taken the next step to reach and attract audiences from all over the world through cutting-edge VR technology.Learn more about the Emirates VR experience on Oculus Rift here
Boutros Boutros, Senior Vice President of Corporate Communications, Marketing and Branding, Emirates, Said: “Emirates aims to provide an innovative and excellent customer experience, whether on board, on the ground or in the digital space. In 2018, we were the first airline in the world to introduce advanced network VR technology on our digital platform. Our customers provide an immersive opportunity for them to understand the Emirates experience waiting for them before boarding. We continue to invest and develop this experience, and today we are happy to be the first to launch a mature Oculus VR application Program airlines.
“This move expands our global reach and ability to interact with audiences across digital platforms. Now it is also particularly important because many people have not traveled for a while due to the pandemic, and they are seeking inspiration, research and rediscovering them. Flight options.”
Created by Emirates in collaboration with technology company Renacen, customers can use navigation hotspots to browse economy, business and first class, explore their seats, as well as the iconic Emirates A380 inflight lounge and shower spa. Emirates is developing an updated version, including its premium economy class and the latest A380 aircraft interior.
In the future development, Emirates plans to enable customers to explore destinations, select cabins, book and pay for Emirates flights in the Emirates Oculus VR app.
Currently, users can explore the following VR experiences of Emirates in the following ways:
- The Emirates Oculus VR app on the Oculus Store: On Emirates’ flagship A380 aircraft and Boeing 777-300ER Gamechanger aircraft, it provides users with an accurate, life-size and interactive cabin experience. For example, users can “pick up” items from the ship’s lounge, “open” the shower at the shower spa, or close the private suite door behind them. They can even explore the cockpit.
- The Emirates website on a personal computer, mobile device or the Emirates app for iOS and Android: one Immersive 3D, web VR and 360-degree view The cabin interiors of Emirates’ Boeing 777 and Airbus A380 aircraft (all 20 different configurations of the airline’s fleet). Customers can explore their seats before checking in online using the 3D seat map. The tool allows customers to navigate from one seat to another, and even allows potential customers to book their favorite seats from a 3D environment. Users can also use any VR headset such as Google Cardboard to enjoy hands-free cabin navigation and seat selection. This award-winning technology is compatible with all devices and requires no external applications or plug-ins.
Emirates’ virtual reality experience was named the top six finalists this year The 5th International VR Awards inside ““VR Marketing of the Year” category.
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