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Mindware, the leading Value Added Distributor (VAD) in the Middle East and Africa, announced that it has expanded its distribution territory with Dell Technologies to Jordan and Iraq.
Toni Azzi, General Manager, Qatar, Africa and the Levant, Mindware commented: “Mindware and Dell Technologies have been working together successfully for over 21 years. We leverage our strong operational and technical capabilities to bring the supplier’s latest products and solutions to the market as quickly as possible market and deployed.We are now building on this success by expanding our full product line into Jordan and Iraq.
“Both places are developing economies, and with digital transformation initiatives underway across multiple sectors of the country, technology infrastructure is needed in both the private and public sectors. As a regional reseller of Dell Technologies, we see our The company plays an important role in developing and growing the supplier’s business in these countries and taking it to the next level.”
400 channel partners
Mindware currently deals with over 400 channel partners in Jordan and Iraq, including system integrators, enterprise and SMB resellers, cloud providers, independent software vendors (ISVs), integration service partners (ISPs) and small computer retailers shop.
To drive business forward, Mindware will conduct a comprehensive market analysis to understand the needs and preferences of businesses and consumers in these countries; develop and grow a partner ecosystem to ensure appropriate market and vertical coverage; collaborate with existing and potential Target untapped market segments and vertical markets together with partners; Propose end-to-end technology solutions that meet the specific needs and requirements of different vertical industries; Develop effective marketing and advertising strategies to promote Dell Technologies’ solutions and services.
Across the region, Mindware maintains an extensive ecosystem of more than 4,000 partners who are well-versed in their fields and always supported by a team of resellers. Mindware has a dedicated Dell Technologies business unit that continuously works closely with suppliers to promote and deploy solutions with exceptional service quality and technical support.
cloud practice
The distributor has also been running a dedicated cloud practice that is fully aligned with Dell Technologies to realize its vision in the region. The company has been training and supporting its partners in deploying Dell Technologies’ cloud migration solutions, one of the primary digital transformation drivers for any business today. — trade arab news agency
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