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Discovery, Food Network, HGTV, Investigation Discovery, TBS, TNT, TLC, Adult Swim, OWN and More Continue to Capture One-Third of Nightly Cable Viewers
Popular lifestyle and entertainment brands Discovery, Food Network, HGTV, Investigation Discovery, TBS, TNT, TLC, Adult Swim, OWN and the rest of the Warner Bros. Discovery (WBD) US Network Group brands end Q1 2023 with Six of these networks rank among the top 10 in the cable industry. These networks average a combined monthly audience of more than 128 million, representing one-third of all adults ages 25-54 and 18-49 who watch cable TV during prime time.
During prime-time March 16-March 19 and March 23-March 25, WBD’s US Networks group averaged more than 50 viewer shares on ad-supported cable TV. Men’s 2023 NCAA Tournament (TNT, TBS and truTV), gold rush (Discover), championship (Food Network), my lottery dream house (HGTV) and 90 day fiancé: another way (TLC) helped the group reach a large audience.
The lifestyle and entertainment network’s rabid fans also helped deliver eight of the top 10 most-watched new or limited series in primetime so far this year: 90 Day Fiancé: Happily Ever After?Tell everyone: no limit (thin layer chromatography), Jared in the Subway: Monster Hunt (ID), MILF Manor (thin layer chromatography), next factory (HGTV), Naked and Afraid: Solo (Discover), playboy murders (ID)discredited (identity card) and Super Chef Fighting Competition (Food Network).
“WBD has the most coveted and strongest portfolio of network brands in cable television,” said Kathleen Finch, Group Chairman and Chief Content Officer, Warner Bros. Discovery Channel America Networks. “Our content creators know what our fans want to see, so we deliver great content that continues to engage the majority of our audience every night of the week. Whether fans want to watch about food, family, relationships, real-life adventures , true crime and justice, or a great story in animation, they can always find it on one of our networks.”
Below is Q1 2023 Performance Highlights for Multiple US Networks Group Brands:
- adult swim Ranked among the top 5 cable networks among adults ages 18-49 and adults ages 18-34, the network grew 6 percent among adults ages 18-49 compared to the same period last year.
- So far this year, rick and morty Among adults ages 18-49, ratings were up 7%.
- american dad Top 5 Golden Acquisition Series among adults ages 18-49, while far wave The premiere garnered 11 percent year-over-year viewership growth among adults ages 18-49, thanks to my hero academia.
- Discovery Channel Hosted three of the top 10 unscripted cable TV series among men ages 25-54, more than any other network: gold rush, Gold Rush: Whitewater and Bootleggers.
- gold rush Friday Night was also named the #1 non-sports cable show among men ages 25-54.
- season premiere home rescue is the highest-rated episode of the series since January 2020.
- january hookup puppy bowl Discovery Channel, Animal Planet and TBS combined drew 13.4 million viewers, up 38% from last year and the most since 2018.
- Food Network Top 5 non-news/sports cable networks in total days and prime time among women ages 25-54 and women ages 18+.
- championship On track to be the most-watched season among adults ages 25-54, ratings for the segment were up 106 percent from the previous six weeks and 10 percent from the previous season.
- The March 5 episode of the series earned a 1.11 live and three-day ratings among adults 25-54, the highest-rated episode on the Food Network since April 2022. The episode also propelled the network to its highest overall ratings since last April.
- Kids Baking Championship and Spring Baking Championships returns with a new season, offering the highest-rated episodes since 2021 among women ages 25-54.
- championship On track to be the most-watched season among adults ages 25-54, ratings for the segment were up 106 percent from the previous six weeks and 10 percent from the previous season.
- CTS Top 10 non-news/sports cable networks among adults 25-54 and top 5 non-news/sports cables among women 25-54 in primetime and total day of the week network.
- rock blockCurrently airing Mondays at 9 p.m. ET/PT, it is the network’s most-watched show of the season among adults 25-54 and women 25-54, with 25- Ratings among 54-year-old women are rising every week.
- my lottery dream house, home, brother to brother, next factory, ugliest house in america and Fixer to Fabulous That’s just a fraction of the series that helped the network maintain its position as the top 3 non-news/sports network for all-day ad-supported cable networks for women ages 25-54 in the first quarter.
- ID 4th cable network among women ages 25-54 and women ages 18-49, and top 10 cable network among adults ages 25-54 and 18-49, all day. ID’s year-to-date primary viewership among adults ages 25-54 is up 25% from the fourth quarter of 2022, and viewer share is up 28%.
- Since the third quarter of 2021, ID had its highest-rated quarter among women ages 25-54 and tied for the highest-rated quarter among adults ages 25-54.
- During the week of March 6, the network recorded its highest weekly primary ratings in two years among adults ages 25-54.
- New 2023 collections, limited collections and specials fuel ID’s record-breaking success.
—Jared in the Subway: Monster Hunt Among women ages 25-54, Help ID was the No. 1 cable network in the Monday night time slot.
—idaho college murders and the price of joy Led the network to the No. 1 non-sports cable network position for adults 25-54 and women 25-54 for their respective time periods.
—playboy murders and death of fame ID’s highest-grossing series premiere among adults 25-54 in over two years.
- my own Love and Marriage: Huntsville is the #1 original series on broadcast and cable Saturday night among African American women ages 25-54 and African American women ages 18+. It also ranked as the second-best improv episode among African-American women over 18.
- wait for good luck Help OWN finish second among African-American women 25-54 and African-American women 18+ on Friday night.
- TLC The No. 1 cable primetime network with no sports programming among all major adult female demos, and the No. 2 cable primetime network among women ages 25-54 and women ages 18-49.
- The first season attracted more than 10 million viewers, MILF Manor is the #1 newcomer cable primetime series among women 18-34 and the #1 new unscripted cable program among adults 18-34.
- sister’s wife The #1 non-sports cable TV show for Adults 25-54 and Women 25-54 and Adults 18-49 and Women 18-49.
- The network has the top two non-sports cable programming for adults 25-54 and women 25-54 —sister’s wife and 90 Day Fiancé: Happily Ever After?Tell everyone: no limit— and two other top 10 non-sports cable shows in the demo, 1000 lb sister and 90 Day Fiancé: Another Way.
- TLC also held the No. 1 Tuesday night cable show among women ages 25-54 for the third consecutive quarter, the network’s best quarterly Tuesday performance in the demo since the first quarter of 2019.
- dynamite and TBS Top 2 Cable Entertainment Network for Adults 25-54, Adults 18-34 and Adults 18-49.
- On TBS, big bang theory Still cable’s #1 series in Adults 18-49, Adults 25-54 and P2+.
- AEW Rampage and AEW Dynamite attracted more than 17 million viewers on TNT and TBS in the first quarter.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD ) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and 50 languages, Warner Bros. Discovery inspires, informs and entertains global audiences through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max , HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema , Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and more.For more information, please visit www.wbd.com.
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Media Contact:
Chelsea Riemann / chelsey_riemann@discovery.com / 865-607-4188
Audrey Ardelan /audrey_adlam@discovery.com
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