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as Netflix original series’glory’ caught on around the world, and it seems even Korean swear words have become a lingua franca. April 6, Bloomberg News Published an article titled “Amid the Global Streaming Boom of Korean TV in Seoul,” exploring the impact of Korean content on international audiences.
This article tells about Shanette Thompson, a makeup artist living in Los Angeles (LA), USA. Despite not speaking Korean, Thompson started using Korean slang when things weren’t going well, such as “Aish (when you’re down)” and”Jen-jang (damn). “ She attributes this to her newfound enthusiasm for Korean media and the recent “glory,’ she often looks at. Thompson even started frequenting Korean restaurants and plans to visit South Korea in 2025.
Thompson’s experience reflects the growing popularity of Korean culture around the world, with Korean dramas and music gaining large followings outside of Korea.
Seoul has cemented its status as a global entertainment hub, fueled by the recent success of the Netflix series “The Squid Game” and the acclaimed film “Parasite,” according to Bloomberg. Netflix now counts South Korea as the biggest producer of popular content outside the US. Over the past year, more than 60 percent of Netflix subscribers have tuned in to Korean shows, making South Korea a significant player for the streaming giant.
“The Glory” is the latest Korean content to make waves on Netflix. It was the most viewed show on the platform for two weeks in a row in March 2023, and set a record for Netflix’s hit series “Top 10” in 90 countries, including Argentina, France and India.
In keeping with this trend, Netflix has set a budget of US$500 million for Korean content in 2021, and plans to show at least 34 Korean original works in 2023. Market research firm Media Partners Asia estimates that Netflix’s annual investment in South Korea has now reached $100 million.
Netflix initially focused on Japan to expand its presence in the Asian market. However, the company quickly realized that South Korea was a key country to attract Asian users because of the country’s vibrant entertainment industry and global audiences eager to consume Korean content.
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