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Grammy-winning singer and prolific actor Tim McGraw has ventured further into Hollywood, launching a media company with the backing of Skydance Media.
The banner, called Down Home, is described as a new entertainment, media and marketing company that will be based in Nashville. McGraw launched Down Home with his management company EM.Co and social content studio Shareability.
Shareability founder Tim Staples is Down Home co-founder and CEO, while EM.Co co-founder Brian Kaplan will serve as chief strategy officer.
According to today’s announcement, Down Home will “connect McGraw’s country music audience with Hollywood and brands through the production of film, television and digital media focused on capturing the essence and spirit of everyday Americans related stories.”
As part of the deal, Skydance will co-develop film and television projects with the company. Skydance’s David Ellison to serve on Down Home board, which is already developing two scripted series Top Gun: Maverick producer. The Down Home roster is led by Joel Bergvall, director of film and television.
Down Home has also received private investment from Nashville-based TriScore Entertainment and The Laurel Group, which will continue to advise the company.
“Country music has always been about storytelling,” said McGraw, who recently starred in yellowstone park spin off 1883“Our stories are real vignettes of life, family and community. I think it’s a longing. For me, that’s Down Home. That’s how I was raised, and these are the stories I love to tell, it’s That’s what I want our company to be about.”
“Tim McGraw is an exceptional artist and entertainer. He truly excels at telling stories across media, creating a deep connection with his audience and building an unparalleled fan community around the world,” Ellison said.Add staple: “From 1883 arrive friday night lightsOr a song like ‘Humility and Kindness’, where Tim McGraw knows how to connect with that audience in a way that’s very powerful for Hollywood and for brands. “
The company also plans to create a social content studio to nurture Nashville’s emerging talent and foster connections between music, sports, entertainment and brands. “We’re excited to be part of a new chapter in Nashville’s growth, empowering artists and visionaries to create a new storytelling hub that combines talent, passion and innovation,” Kaplan said.
According to the announcement, Down Home will build a social content studio focused on local talent in Nashville, “to foster connections between music, sports, entertainment and brands.” Kaplan said, “We’re excited to be the next chapter in Nashville’s growth.” part of the initiative to empower artists and visionaries to create a new hub of storytelling that unites talent, passion and innovation.”
McGraw was represented in the transaction by EM.Co. He is also represented by CAA.
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