Will generative AI replace or complement Hollywood’s workforce? – type

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VIP+ analysis: Machine-generated content sparks fears of looming show business labor crisis.

Note: This article comes from a special report on the variety show intelligence platform “Generative AI and Entertainment,” Available to subscribers only.

The rapidly evolving creative capabilities of generative AI have sparked interest in artificial intelligence Increasingly capable of displacing creative workers in film and television production, game development and music composition.

Talent may increasingly see generative AI in more immediate ways as a new creative tool in their belts, just as other disruptive technologies have entered and transformed the way people make and Same goes for distributing creative work.

In fact, there is still — and always will be — a need for people to be the primary agents in the idea development process.

“Talents will integrate AI tools into their existing processes, or make certain aspects of their processes more efficient and scalable,” said chief development officer Brent Weinstein. candle mediahe has worked extensively with content companies and creators to develop next-generation digital media strategies and pioneer new businesses and models at the intersection of content and technology.

The disruptive impact of generative AI will certainly be felt in a wide range of creative roles, but fears of machines taking over the creative industries are likely to be overblown. Experts believe that generative artificial intelligence will not directly replace artists, but it can be a tool to empower artists.

“For the type of premium content that has always defined the entertainment industry, the starting point will continue to be extraordinary and uniquely talented artists,” Weinstein continued. “Actors, writers, directors, producers, musicians, visual effects supervisors, editors, game creators, and more, along with a new generation of artists—similar to the early creators who discovered YouTube—learn to master these innovative new tools .”

Joanna PopeCAA’s Chief Metaverse Officer, brings expertise in all emerging technologies relevant to creative talent and their potential to impact content creation, distribution, and community engagement.

“Ideally, creatives use AI tools to collaborate and augment our capabilities, just as creatives have used technology tools since the beginning of filmmaking,” Popper said. “We’ve seen technology used historically to help filmmakers and content creators craft stories in innovative ways that enable stories to reach new audiences and/or enable audiences to engage with those stories in different ways.”

A Goldman Sachs Research A report last month on how artificial intelligence will affect economic growth estimated that 26 percent of job tasks in the “art, design, sports, entertainment and media” industries would be automated, roughly in line with the average for all industries.

in February, Netflix faces backlash After releasing a short animated film that partially uses AI-driven animation.Latin American voice actors replaced by automated software speak out.

Julian Togelius, associate professor of computer science and engineering and director of the Game Innovation Lab at NYU Tandon School of Engineering, has done extensive research in artificial intelligence and games. “Generative AI is more of a new toolset that people need to master within their existing specialization in the gaming industry,” he said. “At the end of the day, someone needs to use the tool. People will always oversee and initiate the process, so there’s no real replacement. Game developers have much more powerful tools now.”