World News | Elon Musk threatens to sue Microsoft over allegedly illegal Twitter data

washington [US]April 20 (ANI): Twitter CEO Elon Musk has threatened to sue Microsoft after the tech giant announced plans to remove the social media company from its advertising platform.

“They illegally trained using twitter data. Litigation time,” Musk tweeted.

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The tech giant said in a notice earlier that its ad platform “will no longer support Twitter” starting April 25.

The move comes after Twitter announced that it will charge for using its API, with access fees starting at $42,000 per month.

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According to Microsoft, starting April 25, users will no longer be able to access their Twitter accounts through the social media management tool in Microsoft’s Digital Marketing Center. Users will also no longer be able to schedule, create or manage Tweets or draft Tweets. Additionally, users will not be able to view their past tweets and engagement on the Microsoft Advertising platform.

“Starting April 25, 2023, Smart Campaigns with Multi-platform will no longer support Twitter,” Microsoft said. A similar email has begun sending out to Microsoft Advertising users, stating that “Twitter will no longer be supported in the Digital Marketing Center (DMC) beginning April 25, 2023.”

Microsoft’s announcement comes just a day after Twitter owner Elon Musk appeared at a major marketing and advertising conference.

In the campaign, Musk is trying to lure brands back to the platform after Twitter lost half of its largest advertisers when it took over the company.

Billionaire Musk, who bought Twitter last year, is changing the company’s policy of charging companies to access its data streams.

The Microsoft Advertising feature previously allowed advertisers to manage their social media accounts across various platforms in one place. Users can respond to Tweets and DMs, as well as messages received on Facebook, Instagram, and LinkedIn.

While Microsoft’s social media service is free to advertisers, it features prominently in Microsoft Advertising’s Digital Marketing Center dashboard.

It works alongside the platform’s social and search paid advertising tools to help businesses run and manage their paid advertising campaigns on platforms like Google Ads, Facebook and Instagram, as well as Microsoft’s Search Ads.

Last year, Microsoft earned more than $12 billion in digital ad revenue from ads created, managed and run by its ad platform. (Arnie)

(This is an unedited and auto-generated story from a Syndicated News feed, the body of content may not have been modified or edited by LatestLY staff)