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Paris – The huge success of the Netflix series “Emily in Paris” Transforming a quiet, unspoiled square in the French capital into a tourist attraction.
Place de l’Estrapade is located in the historic Latin Quarter, just a few steps from the magnificent Dome of the Pantheon, so hidden you can easily miss it. For die-hard, beret-wearing fans of the show, the neighborhood has become a landmark of its own.
That’s because it’s where the fictional character Emily Cooper, American in her 20s played by Lily Collinslive, dine and sample French pastries from local bakeries.
The newfound attention may be damaging to the real people who live and work here, but the show has also ignited a new passion for Paris — even anti-Emily graffiti is part of the appeal.
The third season of the romantic comedy, which debuted in December, follows the adventures and misadventures of Emily’s career and love life in Paris.
On a sunny weekday, the plaza was packed with tourists from the United States and other countries taking photos, videos and selfies.
It’s all here: Emily’s apartment building at 1 Place de d’Estrapade, where she lives next to potential love Gabriel. A restaurant where Gabriel, played by French actor Lucas Bravo, is the head chef. And of course, her favorite bakery.
Riskya Octaviana, a dancer from Jakarta, Indonesia, came to Paris directly after performing in Germany because of her love for performance. After a turn around the square, Emily-style, she said, “Emily is my big friend.”
Elizabeth and Ruben Mercado celebrated their 25th wedding anniversary in Paris and visited Emily’s neighborhood during their trip. Elizabeth Mercado said she prepared by binge-watching the show before they left.
“We’ve been trying to practice the little bit of French we learn on the program,” she said.
Visitors stop for a snack at Boulangerie Moderne, the modern bakery in the series. Boss Thierry Rabineau admits the influx of visitors has boosted profits.
But the flip side of fame is online reviews. Many anonymous posters slammed the quality of his bakery. Rabineau felt the show wrongly gave viewers the impression that he was running a luxury pastry shop rather than a standard local bakery selling croissants for 1.30 euros ($1.43).
“People are writing reviews saying it’s overpriced and not good. That’s disgusting. It confuses me,” Rabinow said. “It’s a modern bakery, a small community bakery.”
He knows how lucky he is that this show came on. “We profit from the current situation. … But in two or three years, there will be no more tourism and we will have to survive here,” he said.
Stephanie Jammin lives on the square, brushing shoulders with hordes of tourists every day, and has had to adjust to living in a must-see spot on the tourist map. She said people aren’t annoying per se, but crowds can be intimidating.
“We’ve become a super touristy area, and it’s a small square that’s still kind of untouched by tourism,” she said.
Another resident from Emily’s apartment building said they were allergic to the show. “Emily Not Welcome” was even scrawled in red graffiti on part of the facade.
But the graffiti also attracted fans, with tourists snapping pictures and pointing at the derogatory remarks. Among them was Abdullah Najarri, a physician from Berlin, who called the series “fun”.
“I actually see a lot of Paris through the series, and the lifestyle and the clichés — partly true, partly untrue, so that’s fine,” he said.
Croatian digital creator Sladana Grzincic was touring Paris in a white beret, sunglasses and a blue and white striped sweater when she was photographed jumping and twirling in front of Emily’s apartment.
Seeing the real community makes her yearn for next season, which she says she’ll watch “a little bit differently because I’m here in the same location that she filmed.”
A fourth season is in the works, but a release date remains unknown.
Resident Jamin remains cool about her neighborhood’s charm.
“It’s as fleeting as the series,” she said. After Emily’s frenzy subsides, “people like all the store owners in the area will benefit tremendously from this, allowing them to start over post-COVID. They need that.”
“Inevitably there will be an end. Emily is not Victor Hugo. She will not be inducted into the pantheon,” Jemin said. “She’ll come home and everything will be fine.”
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