AZADEA Group to open 23 new stores in Abu Dhabi’s Reem Mall

Leading lifestyle retailer AZADEA Group has announced the opening of 23 new stores in Abu Dhabi’s Reem Mall as part of its continued expansion strategy in the region.

The massive expansion will provide visitors to Abu Dhabi’s newest entertainment, dining and shopping destination with an expanded selection of top brands – including 10 franchises debuting in the emirate.

As part of its expansion strategy, Calzedonia, Deichmann, Flying Tiger Copenhagen and Intimissimi all opened their first Abu Dhabi stores late last month, while Mood, Reserved, Salsa and Tezenis will each open their first stores, the group said. .

New Shanghai and The Butcher Shop & Grill will also be introduced to Abu Dhabi consumers for the first time soon with debut restaurants. Other brands that have recently opened or will open in the coming weeks include: Bershka, Boggi Milano, Decathlon, Eataly, KIKO Milano, Mango, Massimo Dutti, PAUL, Pull&Bear, Oysho, Sunglass Hut, Urban Outfitters and Virgin Hypermarket.

“This new major development in Abu Dhabi represents a major milestone in our expansion strategy in the emirate,” said Walid Chahine, AZADEA Group Chief Operating Officer.

“We exist to offer our customers a fun and exciting lifestyle and are going through a promising growth phase in the region. Abu Dhabi continues to maintain its position as a major shopping and attractions destination, Launch differentiated projects such as Reem Mall, offering residents and visitors a variety of leisure, entertainment and retail options,” he added.

With a total footprint of 12,800 square meters, the new brand supports Reem Mall’s unique integrated retail and dining experience – in line with AZADEA’s commitment to provide an unparalleled shopping experience.

This new collection of popular brands is expected to further strengthen Reem Mall’s reputation as one of the city’s leading leisure destinations and seamlessly integrate into its wider environment, taking customer choice to a whole new level.

“We are delighted to see a growing number of tenants opening shops and restaurants at Reem Mall. We are delighted that AZADEA – one of the region’s leading retail and leisure groups with a significant presence in the development – ​​is involved, said Steve Bunce, Chief Operating Officer of Reem Mall.

AZADEA Group Overview

Founded in 1978, AZADEA Group is a leading lifestyle retail company with operations in the Middle East and Africa. The group has developed an extensive network of over 700 retail stores representing 37 leading international brands in fashion and accessories, food and beverages, homeware, sporting goods, multimedia and beauty and cosmetics.

AZADEA employs more than 12,900 people and operates in 13 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates.