“Watching a company fail is a joy!” – Deadline

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john oliver The bashing over the decisions made by “business daddy” Warner Bros. Discovery isn’t over yet.in the latest episode of last week tonightOliver came up with a possible slogan for the streaming service maximum.

In an episode where Oliver talks about cryptocurrencies, he shows a clip of entrepreneur Do Kwon talking about the volatility of companies in the digital currency space.

“Ninety-five percent of companies are going to fail, but there are some entertainment companies that are closing,” Kwon said.

Oliver took the opportunity to remind viewers of Warner Bros. Discovery’s latest decision to merge streaming services home theater max and Discovery+ by creating Max.

“I think he’s right, it’s a joy to watch a company die. I believe that’s Max’s new catchphrase, by the way,” Oliver said.

The late-night host then delivered the Max pitch, “Hey, you like HBO but want an ad? real estate brothers But don’t like HBO either…Max! It’s fun to watch a company die! “

just last week, Oliver sorts out streamer rebranding As Warner Bros. Discovery “sanitized its content up a notch and tossed the whole of HBO out.”

Max will launch in the US on May 23, and the new service will be available to all existing HBO Max subscribers.The service will have three pricing tiers The Max-Ad Lite tier starts at $9.99 per month or $99.99 per year, the Max Ad Free tier starts at $15.99 per month or $149.99 per year, and the Max Ultimate Ad Free tier starts at $19.99 per month or $199.99 per year, It also includes streaming in 4K.