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Mauritius to showcase new tourism campaign at ATM

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Mauritius, a tropical paradise in the Indian Ocean, will present its new campaign ‘Feel Our Island Energy’ at the Arabian Travel Market (ATM) 2023 at the Dubai World Trade Center from 1-4 May.

With its white sandy beaches, turquoise waters, lush green mountains and vibrant culture, Mauritius has long been a popular destination for travelers looking for a tropical getaway. The island nation’s participation in ATM offers Mauritius tourism stakeholders a unique opportunity to network with industry professionals, tour operators, tour operators and potential tourists from around the world and to promote Mauritius as a destination for leisure, business and adventure travellers. dream destination.

Arvind Bundhun, Director, Mauritius Tourism Promotion, said: “We are delighted to be part of the Arabian tourism market this year. Mauritius has long been a sought-after destination for tourists from all over the world, including the Middle East. We look forward to promoting our world-class tourism at the event. tourism products, sustainable practices and legendary hospitality.”

Mauritius has a wide range of tourism offerings catering to different interests, making it an attractive destination for Middle Eastern tourists. Known for its luxurious beach resorts, the island offers idyllic getaways for honeymooners, families and leisure travelers. Mauritius is also a paradise for water sports enthusiasts, with its clear waters offering opportunities for snorkelling, diving, fishing and more.

Influenced by India, Africa, China and Europe, the island’s unique cultural heritage is a fusion of traditions, music and cuisine that appeals to cultural seekers. In addition, Mauritius is home to pristine nature reserves, including UNESCO World Heritage Sites. Mauritius takes sustainable tourism very seriously, working hard to protect its fragile ecosystem and preserve its unique cultural heritage. Visitors to the ATM Mauritius Pavilion will learn about the island’s commitment to sustainable tourism practices and its efforts to protect the environment, while providing visitors with an unforgettable experience.

In recent years, Mauritius has witnessed an increasing number of Middle Eastern tourists, who are attracted by its natural beauty, luxury products and warm hospitality. In 2022, Mauritius will receive a total of 45,582 visitors from the Middle East, a substantial increase of 22.3% over the previous year.

The island has been actively promoting its tourism products in the Middle East market, including participation in travel fairs, marketing campaigns and organizing tours for travel agencies and media. Mauritius’ participation in ATM 2023 is expected to further boost its profile and attract more Middle Eastern tourists. – trade arab news agency

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