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Ishraq raises the bar with new sustainability agenda

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In an effort to reduce its carbon footprint, Ishraq Hospitality, the asset management and hospitality arm of the Mohamed & Obaid Almulla Group, has launched an ESG committee and ambitious targets for 2023 in the Arabian Tourism Market (ATM).

Ishraq Hospitality’s ESG Committee has set the following goals for 2023: 50% less paper, 60% less single-use plastic, 2% less food waste and 1.5% less CO2 emissions than 2022 compared to 2022 In 2022, 19,000 hours of collective volunteering, culminating in a commitment to plant 5,000 trees by the end of 2023. A set of long-term goals will be announced shortly.

Ishraq Hospitality is committed to continuous investment in enhancing guest experience. Recently, the brand’s Holiday Inn Express Dubai and Crowne Plaza Dubai Jumeirah launched the latest version of its cloud-based WIFI program, Aruba Central.

The world’s leading

Aruba, the global leader in secure, intelligent edge-to-cloud networking solutions, partners with hospitality organizations to deliver frictionless and highly engaging guest, employee and workplace experiences that drive recovery, loyalty and revenue. Likewise, the brand remains committed to providing a seamless guest journey and recently launched a new multilingual website www.ishraqhospitality.com, which now includes a direct booking engine.

In addition, Ishraq Hospitality has established good partnerships in various markets such as Egypt, Oman, Georgia, Saudi Arabia and Ajman to facilitate the development of its third-party hotel management division. These agreements represent a significant opportunity for Ishraq Hospitality to expand its footprint and contribute to our ambitious growth plans to manage 15 hotels by 2026.

Additionally, Ishraq Hospitality will be awarding environmental awards to 20 of its top producers during ATM 2023. The award recognizes the outstanding contribution of top producers to the brand.

the greatest existence

Richard Haddad, CEO of Ishraq Hospitality, said: “We are delighted to have one of our largest presences at ATM to date and would like to thank our top producers for their outstanding contribution to Ishraq Hospitality. We believe it is important to recognize We are proud of the support and loyalty of our partners and promote sustainable development through our rewards program. We look forward to continuing our efforts to protect our planet.”

“Ishraq Hospitality’s commitment to sustainability, technology and development reflects its commitment to operating its business responsibly. We are proud to launch a new ESG committee and set ambitious targets for 2023,” he further commented road. — trade arab news agency

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