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- Hertz International to Present and Discuss Fleet Development and Future Mobility Innovation at Arabian Travel Market 2023
Dubai, UAE: Hertz UAE is part of the Al-Futtaim Automotive Group and is the official franchise of Hertz – one of the largest car rental brands in the world. The established national franchise now aims to be at the forefront of the green transportation transition, having become the first car rental brand in the country to introduce fully electric vehicles in its portfolio.
Today, the car rental giant operates more than 11,000 vehicles in the UAE, 15 percent of which are fully electric or hybrid. Volvo and Polestar are part of Hertz’s green mobility portfolio and plans to include the BYD range soon. BYD is the world’s leading new energy vehicle manufacturer and has sold nearly 3 million new energy vehicles so far; the brand was recently introduced to the UAE with Al-Futtaim Automotive as its regional distributor.
Hertz UAE plans to further electrify the range, which is a clear statement as they have the most diverse car rental service on the market – from small sedans to luxury full-size SUVs, from commercial pickups to large passenger vehicles. Hertz UAE monthly from its With nearly 20,000 transactions conducted by an extensive network of 13 branches across the country, it has the capability to drive mass adoption of electric vehicles. The firm believes that the UAE is the perfect platform to steer this transformation, given the country’s strong commitment to making progress towards the UAE’s 2050 Net Zero Emissions Strategic Initiative and shaping a modern digital economy with sustainability at its core.
Drawing on the country’s future mobility aspirations, Hertz UAE also launched its digital platform in early 2021 and introduced new products such as Drive Green as part of flexible monthly packages to meet growing customer demand for innovative mobility solutions. Today, 70% of new business opportunities come from digital channels, while online bookings have almost doubled since the platform’s launch.
Hertz will be participating in Arabian Travel Market 2023, the region’s leading travel event, and this year’s theme is Net Zero Tourism.
Hertz UAE was also in attendance at the event, showcasing the all-new all-electric Polestar 2 for its fleet partners and sharing how they are localizing Hertz’s global sustainable mobility strategy. Alexander Maas, Managing Director of Al-Futtaim Finance and Hertz UAE shared: “Electrification, technology and innovation are the inevitable future of the mobility industry. We are proud to have partners like Hertz who believe in developing bold strategies to Continue to lead the way forward. Our focus remains on delivering on our electric vision by ensuring we offer a complete support system, a fully functional ecosystem for all electric and hybrid vehicle customers, whether corporate or individual renters. Al-Futtaim Automotive, we have also launched our own brand of charging technology and unique new packages such as Drive Green, which allows customers to lease an electric or hybrid vehicle for months to months on their own terms, with no hassle at all. This will facilitate an easier and more seamless transition to green mobility.”
For two weeks starting May 1, Hertz UAE will showcase its Drive Green service at The Zone, Al-Futtaim’s new automotive experience centre, showcasing cutting-edge electric and hybrid vehicles including the Polestar 2 and Volvo XC40 in City Walk Boulevard, Building 10.
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About Al-Futtaim Automotive
Al-Futtaim Automotive, one of the five main operating divisions of the UAE-based Al-Futtaim Group of Companies, is an automotive-related conglomerate that franchises some of the world’s best-known automotive brands and services.
The UAE-based group operates in 10 countries in the Middle East, Asia and Africa, employs around 9,000 people, and provides services for distribution, manufacturing, leasing and aftersales of new and used vehicles.
From passenger cars to SUVs, commercial vehicles, industrial and construction equipment, and motorcycles and quads, Al-Futtaim Automotive Group provides a comprehensive customer-centric experience for drivers, fleet operators and contractors, and strives to Be a leader in custom-manufacturing mobile solutions.
About Al-Futtaim Group
Founded in the 1930s as a trading company, the Al-Futtaim Group has grown into one of the most diverse and sophisticated private regional businesses headquartered in Dubai, United Arab Emirates.
Organized into five operating segments; Automotive, Financial Services, Real Estate, Retail and Health; we employ more than 33,000 people in more than 20 countries across the Middle East, Asia and Africa, working with more than 200 of the world’s most respected and innovative brand cooperation.
Al-Futtaim Group’s entrepreneurial spirit and relentless customer focus enable The organization continues to grow, Respond to the changing needs of our customers in the societies in which we operate. By upholding our values ​​of Respect, Excellence, Collaboration, and Integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers Every sky.to know more information, access: www.alfuttaim.com
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