Identity, live events agency expands into Middle East

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Identity, one of the UK’s leading full-service event agencies, has announced its expansion into the Middle East with the opening of two new offices in the United Arab Emirates.

Building on the success of some of the UK’s biggest events including the G7 Summit, COP26 and London’s New Year’s Eve fireworks, Identity combines production expertise with innovative broadcast technology to deliver the world’s largest hybrid event for the Middle East.

The UAE is a hub for major events ranging from corporate conferences to world-class sporting events, and this launch will allow Identity to continue to meet the region’s growing demand for top-tier event planning and management.

Identity Group CEO Michael Gietzen, Said: “The Middle East is fast becoming a global hub for entertainment, business and sporting events, and the UAE is a natural home for Identity’s offices. The global events industry is witnessing a positive shift, particularly in the region, with COP28 moving the global conversation from the center of the UAE Elevate to new heights. As we continue to drive impactful campaigns, an appetite for human experience beyond the digital realm is needed more than ever to strengthen the fabric of community and society. UAE is the Identity team and industry practitioner The perfect hotspot to drive development in a fast-paced region like the Middle East.”

Identity Middle East General Manager Ryan Perkins, said, “We are delighted to announce Identity’s UAE office. This expansion is a testament to our commitment to delivering exceptional experiences for our clients. We look forward to leveraging our expertise in live experience events and pioneering human experiences to support the UAE as a , a reliable and convenient global gathering hub and an emerging position of choice for international business, entertainment and cultural events.”

Identity is working with public sector organizations on major projects won in the region and exciting opportunities are on the horizon.

Following Identity’s success in the UK and Europe, the agency has now expanded into the UAE, with offices in Abu Dhabi and Dubai. Identity shapes its organizational structure in the UAE to create new market spaces, leveraging a unique understanding of customers and suppliers across the industry to continue to positively impact its UAE operations.