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Abu Dhabi [UAE], May 4 (ANI/WAM): The Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) and the Jordanian Tourism Authority have signed a Memorandum of Understanding (MoU) during the Arabian Tourism Market 2023. The MoU will unlock the tourism growth potential of Abu Dhabi and Jordan as cooperating entities to jointly support initiatives aimed at boosting tourism and cultural exchange while creating more engaging experiences for tourists.
The MoU, a first-of-its-kind partnership, was signed by Saleh Mohamed Saleh Al Geziry, Director, DCT Abu Dhabi Tourism, and Dr. Abdalrazzaq Arabiyat, Managing Director, Jordan Tourism. The MoU is a one-year agreement to strengthen tourism and economic cooperation, build dual-destination awareness, and drive increased leisure traffic in key markets through partnerships in trade and consumer events. The partnership also enables Abu Dhabi to emerge and build awareness in new markets as a leading global destination offering diverse and unparalleled experiences to tourists.
Al Geziry said: “We are delighted to announce our partnership with the Jordan Tourism Authority. This partnership brings together two unique destinations to boost international tourism, strengthen economic cooperation and foster cultural exchange, which we believe will benefiting both countries.” Dr Arabiyat commented: “We are very honored to have this partnership with Abu Dhabi, which signifies the celebration of our unique national heritage and strengthens our unique purpose of attracting and welcoming tourists from all over the world to our Significant milestone in serving the destination. The signing of this Memorandum of Understanding provides Abu Dhabi and Jordan with a unique opportunity to jointly promote and market our diverse and unique national cultural heritage and strengthen the offerings of both destinations, to welcome tourists from all over the world”
Under the MOU, the two entities will establish a robust system for the two destinations to exchange knowledge and market insights to promote tourism. Partnership initiatives include joint sales workshops and training, roadshows to increase partner engagement, cultural exchanges (including student exchange programs and loan of valuable artefacts to the Zayed National Museum), sharing tourism data and best practices to bridge Gaps and support drive investment destination decisions. (ANI/WAM)
(This story was not edited by Devdiscourse staff and was automatically generated from a syndicate feed.)
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