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Nirvana Holding, the UAE’s leading travel and tourism management company, has fully digitized the Arabian Travel Market (ATM), with all marketing materials and flyers digitized and presented in an eco-friendly format.
ATM will be held at the Dubai World Trade Center from May 1st to 4th. This year marks the 30th and largest edition of the major travel and travel fair, attracting more than 2,000 exhibitors from more than 150 countries around the world.
Nirvana Holding and its subsidiaries Nirvana Travel & Tourism, Nirvana Over the World, Nirvana Global Travel and Nirvana Tours & Logistics participated in the event, especially as the global travel industry recovers from the Covid-19 pandemic that has swept the world in recent years .
Due to the emphasis on sustainability at ATM 2023, Nirvana Holding saw the event as a great opportunity to explore and share knowledge and sustainable tourism practices, as well as find ways to incorporate them into their business operations. The company is committed to collaborating with other industry professionals, exchanging ideas and knowledge, and contributing to global sustainable development.
Commenting on Nirvana Holding’s participation in this important event, Alaa Al Ali, CEO of Nirvana Group said: “Sustainability has always been a key aspect of our business. Sustainability has jumped to the top of the list of global challenges we face. Our participation in ATM 2023 is in line with this commitment and we look forward to sharing and exploring global best practices with industry leaders to come up with innovative ways to promote sustainable tourism. “
Nirvana Holding and its subsidiaries believe that their participation in ATM 2023 will be a great opportunity to build regional and global consensus on sustainable tourism practices and look forward to implementing them into their operations when the tourism industry returns to normal. – trade arab news agency
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