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Huawei Consumer Business Group held a flagship product launch event in Dubai, showcasing a series of new devices including Huawei P60 Pro, Huawei Mate X3 and the new tablet Huawei MatePad Pro 11-inch 2023, and the new laptop X in the Huawei MateBook Pro and Huawei MateBook D 14.
Huawei P60 Pro
The P60 Pro features an Ultra Lighting XMAGE camera system with a 48-megapixel Ultra Lighting telephoto camera. Users can zoom in on distant objects in low light and capture photos with vibrant colors and great detail in good light.
In addition, its Ultra Lighting main camera has the industry’s largest physical aperture of F1.4, which lets in amazing light for capturing photos in low-light conditions.
Elevate your style with a one-of-a-kind pearl-textured design, perfect for ultra-light cameras to capture perfect moments even in low-light conditions.
this #HUAWEIP60 Series – Experience excellence like never before. pic.twitter.com/B07AmH3v7C
— Huawei Mobile (@HuaweiMobile) May 9, 2023
Combined with the brand’s XD Fusion Texture Engine, this high level of light input allows the camera to capture extraordinary detail in a wide range of lighting conditions.
The phone also features Kunlun Glass, designed to withstand the rigors of everyday use. The glass has undergone a high-temperature nanocrystal growth process that makes it ten times more resistant to drops. Kunlun glass and IP68 waterproof rating ensure the longevity of the phone, making it both durable and stylish.
The smartphone will be available in two premium finishes – Rococo Pearl and Black, and will start at Dhs3,999, with pre-orders in the UAE starting from May 10, including gifts worth Dhs1,530.
Huawei Mate X3
The Mate X3 is a large-screen foldable smartphone that sets a new standard for thin and light design in foldable phones. It is the world’s thinnest and lightest foldable smartphone, measuring just 11.08mm thick when folded and 5.3mm when unfolded.
The phone is also very light, weighing only 239 grams. 
It achieves breakthrough weight reduction through the industry’s unique ultra-light high-strength aluminum and ultra-light carbon fiber.
In addition, the rounded four-curve body provides smooth grip. The phone also has some big breakthroughs in durability, with its Kunlun glass exterior and impact-resistant foldable interior. This innovative glass technology provides enhanced durability and protection for the device.
The Mate X3 also offers solid photography thanks to the Ultra Vision XMAGE camera. Equipped with a 50 MP ultra-telephoto main camera, a 13 MP ultra-wide-angle camera and a 12 MP periscope telephoto camera with 5x optical zoom, the Mate X3 captures detailed, colorful images in all lighting conditions Vibrant images.
The device will be available in Green Vegan Leather and Black Feather Sand Glass versions priced at Dhs7,299, with pre-orders starting May 10 with freebies worth Dhs2,430.
All devices are available from the brand’s e-store, showrooms and select retailers in the UAE.
In addition to this year’s two main flagship smartphones, also coming soon in the UAE:
Huawei MateBook X Pro
The MateBook X Pro laptop is designed for people who prefer an elegant, lightweight yet powerful device for their productivity needs. The laptop has a metal body made of magnesium alloy and weighs 1.26 kg.
This laptop is powered by 13th Gen Intel Core processors for unrivaled performance, further supported in 30W performance mode.
The 14.2-inch 3.1K true-color FullView display offers good color accuracy and clarity. It’s also TÜV Rheinland Eye Comfort 3.0 certified.
The device will be available in the UAE soon for Dhs7,999.
Huawei MateBook D 14
The MateBook D 14 is a sleek laptop with a powerful 13th Gen Intel Core i7-1360P processor that handles demanding tasks with ease. Its 180-degree hinge offers versatility, while the advanced Metaline Antenna 2.0 ensures superior connectivity for increased productivity and collaboration.
The laptop features a 14-inch eye-friendly full-view display with a 90% screen-to-body ratio, anti-glare protection and TÜV Rheinland Low Blue Light certification.
Constructed from a durable aluminum alloy body, it showcases a refined, minimal design that weighs just 1.39kg and is up to 15.9mm thick.
The laptop will soon be available in the UAE starting at Dhs2,899.
Huawei MatePad 11 inches
The new 11-inch MatePad is equipped with a 120 Hz Huawei FullView eye-protective display, which provides a smooth viewing experience, responsive touch and low-latency handwriting input, making it an ideal device for entertainment and creativity. The tablet is certified for low blue light and flicker-free technology by TÜV Rheinland, ensuring complete eye protection.
The device supports M-Pencil (2nd generation) and Smart Keyboard, further enhancing productivity. They take the stylus and keyboard experience to a whole new level.
The device will soon be available in the UAE for Dhs1,599.
gulf business Also had the opportunity to communicate with Peak Yin, UAE Country Manager of Huawei Consumer Business.
Asked how the drop in global smartphone shipments in the first quarter of 2023 would affect Huawei’s sales and market share, Yin said: “From the first quarter of 2022 to the first quarter of 2023, our flagship smartphones will Sales of and wearables above $300 were popular with users in the region and increased by 50%.
In the rest of 2023 and 2024, Huawei plans to continue its efforts to make the digital world accessible to everyone and build a world where everything is connected.
The launch phase of our flagship phones is back in the past. In the first half of 2023, we just launched the brand new P60 Pro. In the second half of this year, we will launch the next Mate series. So it’s pretty much back to our original trajectory.
We are grateful for the support of our loyal customers and media partners who have made these achievements possible. Despite the challenges of the past three years, we have continued to firmly secure our investment in R&D and innovation.
Meanwhile, Yin also explained the strategy the brand is adopting in response to the drop in demand for smartphones. He added: “We have demonstrated promising returns with consecutive flagship product launches such as last year’s Huawei Mate 50 Pro, as well as the Huawei P60 Pro and Huawei Mate X3.
Since its launch, the Mate 50 series has been very popular in overseas markets such as China, the Middle East, and Africa. This gives us a lot of confidence. This year, the domestic sales of Huawei P60 series and Mate X3 also far exceeded expectations.
As one of the first brands to enter the industry, Huawei’s foldable mobile phone has three folding modes: outward, inward and vertical. We have the most mature folding technology and the most formats in the industry. Huawei’s folding screen mobile phone market share in China has exceeded 50%. One in every two foldable phones is from Huawei.
It is an honor to host all those who come to our launch and we are excited to be able to share our experience #HUAWEIIP60Pro Waiting for the flagship product to be with you. Which products caught your eye? pic.twitter.com/1vt7kdkjQO
— Huawei Mobile SA (@HuaweiZA) May 10, 2023
The P60 Pro has the industry’s largest light-input periscope telephoto camera, allowing you to capture supermoon scenes and see the invisible. In P60 Pro Rococo Pearl, we used environmentally friendly materials to reproduce the texture that never repeats for the first time.
Huawei Mate X3 is the world’s thinnest large-screen folding phone. For the first time, a large-screen foldable phone is lighter and thinner than a standard phone. At the same time, Mate X3 is also trustworthy. This is the first time that a non-Newtonian fluid material has been used on a mobile phone screen. Increase the impact resistance of the inner screen by four times. The outer screen also uses Kunlun glass, and both the inner and outer screens are very reliable.
In addition to mobile phones, we are also making continuous efforts on +8 products. We released Huawei Watch Ultimate, Freebuds 5, MateBook D 14, MateBook X Pro and MatePad 11, extending the seamless experience to all-scenario products and bringing consumers more choices.
With all these flagship devices hitting the local market, we are eager to continue to provide our customers with an industry-leading smart user experience. “
read: Hands-on review: Huawei MateBook X Pro
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