Meet the Royal Printers of Dubai – News

Impressive client list includes sheiks, kings, presidents and some of the world’s most famous businesses

In the middle of DIFC’s busy but functional studios, sitting on a bold cherry red velvet settee is an impeccably dressed gentleman.

He is Ramzi Raizan, extraordinary businessman and owner of Spectrum Digital Printing, one of the Middle East’s most influential luxury printers, headquartered in the city’s thriving business hub, the Financial Centre.

What strikes you most about Ramzi isn’t just his pleasing sense of dressing, fitted dark blue tailored suit, cream shirt and jet black silk tie, but he exudes an air of confidence that can only come from someone who’s done it all.

When I look for a hidden emotion, that doesn’t exist, I find it hard to paint the story of the man in front of me whose life story is worth reading.

With a unique eye and endless creativity, Ramzi captivates his elite clients with the quality of craftsmanship that Spectrum seamlessly produces. He has an extraordinary entrepreneurial mindset backed by perseverance and passion that sets him apart.

Spectrum produces a wide range of beautifully crafted, flawless stationery, including business cards, invitations, brochures, folders, coffee table books, and items to commemorate any occasion, all of which embody the typographic precision and luxury the brand is known for.

Iconic image of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, waving his famous three-finger salute at Royal Ascot in Spectrum Elsewhere, breathtaking portraits of cult figures such as Marilyn Monroe, Audrey Hepburn, John Lennon and Andy Warhol will make Your eyes light up as your gaze sweeps across the office, which is filled with a kaleidoscope of historical portraits of famous people, most of them printed in Ramzi’s avant-garde media running in the depths of progressive DIFC.

Thinking of all that you have experienced in Spectrum fills you with awe and admiration for the treasure trove that Ramzi has created.

How Independence Defines Success

Ambitious projects take a long time to complete, and Ramzi shares his experience building and managing a business that aspires to be one of the best of its kind in the world. “I left Lebanon when I was young and came to the UAE sometime in August 1982, I was 17 years old and full of enthusiasm,” Ramzi said. “I hit it off and started trying out many roles. I started working in the desert for a Polish cable installation company and I started driving 4x4s made by Nissan. I remember telling myself that one day I would own one of these piece,” Ramsey said.

He went on to work in administrative and translation roles at Rotaon & Partners Consultants before landing his dream job at Carrier Corporation in 1986 as a qualified sales engineer. “At the same time, I was studying at a university in Leeds, UK, with a fellowship program at the Dubai World Trade Centre,” he recalls.

“Before Carrier transferred me to Russia as a marketing manager, I also took several helicopter trips to the Zadco (Zakum Development Company) project and Das Island to check the operation of the AC,” Ramzi said, adding that he was tasked with developing Sales in 13 Eastern European countries. “With all this wealth of knowledge and understanding of different cultures, I joined General Motors as Operations Manager for Saudi Arabia and Egypt,” he continued.

While at the auto giant in 2006, Ramzi was assigned to oversee a key partnership with RTA, which was testing GM’s fleet of hybrid electric vehicles for use as limousines and taxis. “The project involved more than 9,000 vehicles and was worth about $6-9 million,” Ramzi said. “The results were unbelievable, but pressure from businesses to raise brand awareness, combined with the financial crisis of 2007-2008, scuttled the deal. This is when I decided to start my own business,” he added.

old and new balance

Ramzi acquired Spectrum and began to focus all of its 40 years of experience on growing the brand as a leader in digital printing. “I feel like I want to give more and turn good things into great things,” he said. “I told myself this was going to be the best and most luxurious printing house in the area. Our vision was to give the market what it deserved,” he added.

Today’s Dubai is not the city we saw in 1993, Ramzi said. “Dubai is a Rolls-Royce brand. When I wake up every morning and think about the incredible growth it has achieved, I get goosebumps.”

Ironically, Spectrum is headquartered in the Dubai International Financial Centre, which was just a meadow a few years ago. Ramsey remembers playing there in the eighties, even running for his life when being chased by white foxes. “It used to be my playground, now it’s my business playground. It’s unbelievable how the place has changed,” he said.

“This proves that the future is in Dubai and that the mindset and vision of the rulers and governments is out of this world. This mindset is a huge advantage for entrepreneurs like us in terms of quality and excellence. Dubai today has a strong DNA because the ruler had taste and developed a city that remained a niche market in the Middle East and around the world,” Ramzi added.

had high hopes for his career

Although he is Lebanese-Canadian, Ramzi reiterated that his heart and soul are in Dubai, Spectrum and The Card Co, whose sister company’s tagline is “invest in love”. “We print a lot of wedding cards, all kinds of cards,” says Ramzi. “Recently, we had the pleasure of printing invitations for the grand royal wedding of the three sons of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai,” he added.

Ramsey’s venture also caters to royal clients in Saudi Arabia and Bahrain, as well as wealthy businessmen from the Indian subcontinent. “We even made a wedding invitation with diamonds, and some in 24-carat gold with crystals or pearls. Weddings are such a special day and people spend anything to make a statement. “

When Donald Trump was president of the United States of America, he contacted Spectrum and ordered the luxury folder containing groundbreaking deals worth hundreds of billions of dollars with Saudi Arabia, which was undergoing unprecedented economic reforms at the time.

“Clients change, but Spectrum’s business is global,” Ramzi said. “We believe in creativity, young and old. We’re here to stay and do what we do best – providing print excellence.”