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Global ambition set to “Ethara” in Abu Dhabi
Abu Dhabi, United Arab Emirates, May 16, 2023 /PRNewswire/ — Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment (Flash) have formally integrated their events and operations, combining the complementary expertise of the two entities to launch a new powerhouse that will shape racing, entertainment and The Future of Entertainment Full Venue Management middle East beyond.
The company has been named “Ethara” – which means “stimulate” in Arabic – and launched today (May 15). It aims to shape unique untapped opportunities in the live events space while continuing to deliver well-positioned growth middle East on the global entertainment scene.
etarayu Saif Noaimiformer CEO of Abu Dhabi Racing Management and member of the board of Flash Entertainment, will bring his proven leadership skills to drive commercial expansion into new markets.
Al Noaimi, CEO of Ethara, said: “By combining our strengths, we are well positioned to create memorable moments that matter. By integrating the activities and operations of both companies Abu Dhabi As a pioneering entertainment and event management powerhouse, Ethara will further establish the UAE as an economic engine for the local, regional and international entertainment, event management and sports industries. “
He added: “We have unparalleled expertise, experience, knowledge and skills that will drive Ethara’s success far beyond what any one company could achieve alone – all powered by world-class creativity and innovation. “
In the 15 years since their inception, ADMM and Flash have together conceived, produced, promoted and delivered more than 700 major events for more than 16 million fans. These events include the Formula 1 Etihad Airways Abu Dhabi Grand Prix, Yasalam Post-Race Concert, Mubadala World Tennis Championships, FIFA Club World Cup, AFC Asia Cup, NBA Abu Dhabi Games, UFC, National Celebrations and festivals, and many events covering sports, music, culture, entertainment, corporate and MICE.
Ethara welcomes teams from both organizations across offices under new entity Abu Dhabi, dubaiand riyadh. Through this combination of expertise, Ethara will now seek to expand its presence in key markets through innovative technological approaches and future-oriented ambitions.
“Ethara provides a remarkable platform to realize our collective potential and create the experiences of the future today,” said Al Noaimi. “Ethara is a people-centred event and an entertainment hub that facilitates and delivers a first-class experience.”
Ethara will continue to manage and oversee an impressive portfolio of assets including: Etihad Parkthe largest open-air venue in the region; Etihad Arenathis Middle Eastern The largest indoor multi-purpose, state-of-the-art entertainment venue; Abu Dhabi The iconic Formula 1® race track, Yas Marina Circuit; together with Yas Convention Centre, offers a versatile meeting, conference and event space with stunning Yas Island Opinion.
The company will also cultivate and strengthen existing relationships with local and international partners that have been built since the inception of both organizations, and develop new partnerships for future debuts, ideas and events.
source etala
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