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Bollywood is gearing up for the biggest festival in the entire industry, with at least 20 of its A-listers set to attend the 23rd International Academy of Indian Film Awards (IIFA) in Abu Dhabi.
The Indian film, music, dance and fashion extravaganza on 25-27 May, IIFA is back at the entertaining and action-packed Yas Island in Abu Dhabi from 25-27 May.
NEXA is the Title Sponsor for the seventh consecutive year and this year we are the Title Sponsor of IIFA Weekend for the first time alongside Sobha Realty.
Etihad Arena
The big stage for the awards ceremony was once again the world-class Etihad Arena, the largest state-of-the-art indoor entertainment venue in the Middle East, located on the picturesque Yas Bay waterfront. Both Vicky Kaushal and Abhishek Bachchan will be hosting IIFA 2023, promising an evening of entertainment and excitement.
The ceremony will be interspersed with live performances by a superstar cast, led by Bollywood favorite Bhaijaan Salman Khan. His Kick collaborator Jacqueline Fernandez will accompany him, as will Varun Dhawan and Kriti Sanon, whose horror-comedy Bhediya made us laugh and scream.
Nora Fatehi, Rakul Preet Singh and Ayushmann Khurana will also light up the stage with some very special performances.
IIFA Rocks will be hosted by Farah Khan and fellow National Award-winning actor Rajkummar Rao, bringing together the best camaraderie in the film industry.
Amit Trivedi
IIFA Rocks will also witness some of the biggest musical performances from highly regarded music director and singer Amit Trivedi as well as several pop stars Badshah, Sunidhi Chauhan, Nucleya, Mika, Sukhbir Singh, Raftaar, Shreya Ghoshal, Anusha Mani and Goldie Soh you.
The most anticipated special of this year’s Sobha IIFA Rocks is the premiere of an exclusive showcase by renowned celebrity designer Manish Malhotra.
Shashank Srivastava, Senior Executive Marketing and Sales, Maruti Suzuki India, said: “NEXA has always been at the forefront of innovating and curating impeccable experiences that not only impress but inspire. Through its forays into fashion, music and travel , NEXA has successfully created and inspired several unique experiences for its clients.
“It is for this reason that NEXA has partnered with IIFA, a platform that recognizes the top creative talent in the Indian film industry and honors the best in the cinematic arts. Now in its 7th year, the association, NEXA and IIFA Both are challenging the status quo to create unique and inspiring experiences. We have a perfect connection with IIFA as we share a common vision to create global experiences, which creates a premium image for both brands. We look forward to bringing IIFA 2023 at Bias Island to inspire our new-age consumers who seek global experiences in their daily lives.”
star
As always, the IIFA guest list featured the names of superstars. This year, Hrithik Roshan, Anil Kapoor and Alia Bhatt are confirmed to attend, while legendary actor and filmmaker Kamal Hassan ( Kamal Haasan) and Riteish & Genelia D’Souza will also be in attendance.
Ayushmann’s siblings and Jubilee star Aparshakti Khurana and Vicky’s actor brother Sunny Kaushal are among the expected celebrity guests, along with a handful of celebrities such as Mouni Roy, Fardeen Khan, Esha Gupta, Mrunal Thakur, Dia Mirza, Rashii Khanna and Sheeba Chaddha.
The glamorous Bollywood wives will be represented by Neelam Kothari, Bhavna Pandey, Maheep Kapoor and Seema Sajdeh.
Ravi Menon, Co-Chairman, Sobha Realty, said: “This event will witness the emergence of a who’s who of the Indian film industry, and the glitz and glamor that make Indian cinema so popular. With our country’s own rich performing arts culture, we are proud to recognize and Celebrating the long-standing fascination of Indian cinema and its outstanding contributors. Indian cinema is watched all over the world, and we are delighted to welcome our country’s many actors, artists and talents to further bring Indian cinema to a global audience. IIFA Awards honor Indian cinema The highest quality and artistic expression, as we at Sobha Properties recognize the value of quality, art and design in our work.”
Producer Ramesh Taurani and fellow film moguls Boney Kapoor, Bhushan Kumar, Jayantilal Gada, Anees Bazmee and R Madhavan, who have established themselves as actors, directors, producers and writers, will also compete in IIFA’s “Competition” .
Director’s Cut
One of the highlights of the Sobha IIFA weekend for film buffs, aspiring filmmakers and film buffs is the master class “Kabir Khan Director’s Cut”.
The 23rd Nexa IIFA Awards and Sobha IIFA Weekend returns to Yas Island, Abu Dhabi on 26-27 May 2023. IIFA is the world’s largest Indian film and media event, aiming to bring together the best in music and entertainment under one roof. — trade arab news agency
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