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DUBAI: Russian expatriate Anastasia Denisova may only be 23, but since 2022 she finds herself proudly known as CEO of Dubai-based tech portal (CEO), the portal earns $1 million (Dh3.67 million) a month in Dubai. This is where the young entrepreneur succeeds.
Denisova enjoys playing tennis and reading to fill her free time, and describes herself as ambitious and focused on whatever she does. “On a personal level, I love connecting with people. I believe in spreading positivity while finding solutions to challenges rather than highlighting problems,” she says.
That’s why family and relationships are very important to Denisova, and why she cherishes spending time with the people she loves. “Despite my drive to succeed, I prioritize maintaining a work-life balance, understanding the value of personal well-being, and making time for the things that bring me joy.”
Although I am motivated to succeed, I prioritize maintaining a work-life balance, understanding the value of personal well-being, and making time for the things that make me happy
– Anastasia Denisova
Become a UAE resident from 2022
Denisova has been living in Dubai since March 2022, along with her business partners and team members who moved here with her from Russia. While work was the main reason that brought her to the UAE, she now finds several aspects of the UAE that appeal to her, rather than work.
“I love the city’s mix of tradition and modernity, its diverse cuisine, great leisure and entertainment options, and emphasis on safety and cleanliness.” Dubai’s vibrant social scene and exciting entertainment contribute to her appreciation for Appreciation of the city.
Before she became an entrepreneur and dabbled in artificial intelligence (AI) to select profitable properties for investors, compared to her traditional career, Denisova said she barely remembers being a full-time employee for the past five years.
“From the age of 18, I was working as a partner in a PR firm in my hometown, earning US$9,000 (Dh33,000) a month. The agency eventually expanded and attracted about 200-300 clients. During that time, I mainly worked with tech entrepreneurs. In 2020, I followed in their footsteps and partnered with an AI real estate portal based in Russia,” she said.
Entrepreneur business
Image credit: Shutterstock
Entrepreneurs since 2020
In 2022, the Russian AI company expanded to the UAE, where she is now co-founder and CEO. “Since then, we have launched our AI real estate product in Dubai, Abu Dhabi and Sharjah, integrated with 27 developers, and increased our monthly revenue to USD 1 (Dh3.67) million, with Over 50,000 users.”
Denisova did not reveal the initial investment or fee, but said the tech startup had raised $5 million (Dh18.4 million) over the past three years from angel investors, banks and real estate developers, who were the first to invest in the technology. batch users.
“The idea behind our startup is to create an artificial intelligence platform that can simplify the investment process for real estate investors. Typically, it takes an investor weeks to research and find the most undervalued properties with the greatest growth potential. The technology has accelerated the process.”
Expanded to more than 20 cities
The AI-run portal allows investors to buy real estate directly from developers by estimating future appreciation and ROI in seconds and managing all purchased assets in one place, currently expanded to more than 20 globally city, with plans to expand even more.
What is return on investment (ROI)?
Return on investment (ROI) is a key metric for measuring the profitability of any investment. It is a comparison of the monetary value of an investment to its cost.
“As we continue to explore new collaborations, I often remember the advice of my senior partner, Alex Gartsev, who once told me that no matter how much money you have, the risk you face is always the same,” Denisova added that when it comes to investing what you have in growing your business.
“One of the most important lessons I’ve learned is that one has to be willing to put a lot of resources and effort into an entrepreneurial mission. In my case, it was building a leading AI company in real estate, and that’s where my focus is .”
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years before starting a business
Long before starting her own business at 18, Denisova recalls how her parents instilled in her the importance of managing her finances by giving her a weekly stipend of US$10 (Dh36.7) and then providing her with forms to budget her expenses.
“I would fill out these forms every week listing expenses like lunches and birthday presents for friends, then ask my dad for permission and discuss points openly. This early lesson taught me how to spend money wisely, prioritize spending, plan for a rainy day, I still live by this principle to this day. Thanks to my parents’ system, it’s impossible for me to run out of money.”
Denisova considers this principle invaluable in her professional life as well. “Running a business requires mindful spending and allocating funds wisely to ensure long-term financial responsibility and sustainability.
“By developing and sticking to a budget, we ensure our business operates sustainably in a region and make informed decisions about where to invest resources. Regularly reviewing and adjusting our budget allows us to adapt to market changes and remain financially savvy and responsible. “
By setting and sticking to a budget, we ensure our business operates sustainably in a region and make informed decisions about where to invest resources
– Anastasia Denisova
Save 20% per month
Since the beginning of her career, Denisova has saved 20% of her income each month, which has helped her create a financial buffer for future entrepreneurial assignments.
“Last year, I invested all my accumulated funds in stocks and achieved a 40% annual return on a number of companies listed on the London Stock Exchange. I diversified my portfolio by investing in banking, real economy and medical technology stocks.” portfolio,” she added.
“I invest in various other assets that are considered risky and volatile. I also use conservative instruments to save a portion of my income. As my income increases, I adjust my savings accordingly. My main focus, however, is My business, I have a stake in and want to increase its value and eventually take it public, securing a comfortable future for myself and my family.”
Image credit: Shutterstock
Important lessons learned from mistakes?
A common mistake for Denisova is to overemphasize current income and overlook potential income. She went on to briefly describe an example she is currently going through.
“While my focus right now is getting my business to reach a wider audience, which I believe could potentially generate a decent personal income over the next five years, the question is whether I can achieve the desired level of income,” she said, emphasizing how Manage cash.
“To manage your finances wisely, it’s important to view money as a constant flow and invest it strategically in various projects. Look for opportunities that will attract customers and generate returns. Ultimately, this approach is beneficial to the business is crucial to its success.”
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