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Etihad Airways’ award-winning loyalty program, the national airline of the UAE, has launched a new program feature MilesBooster, supported by the global loyalty business leader. integral (NASDAQ: PCOM) (TSX: PTS).
MilesBooster allows members to double the number of miles they earn from almost any activity-from previous flights or even non-travel-related expenses such as credit card transactions and daily shopping. Members can choose to double or triple the mileage earned in the past 12 months when paying special mileage rates. Those who take advantage of this new benefit can add up to 150,000 miles per year, depending on their level status.
Kim Hardaker, Head of Loyalty and Partnership at Etihad Airways, said: “Thanks to this innovative solution supported by points, the 7+ million members of Etihad passengers can now increase their membership through the MilesBooster function. Miles. This will help our loyal guests speed up to get the next exciting reward, whether they choose to redeem air tickets, upgrades, hotel accommodations or donate to charitable causes. This is what our team has been committed to ensuring in the past year One of many ways members can participate and be rewarded.”
Points CEO Rob MacLean also welcomed the news. “We are very pleased to strengthen our cooperation with Etihad again and expand the product solution suite we provide to them. Provide a new feature for the loyalty program that allows their members to increase their mileage balance without additional travel. It’s just one of our innovative ways to meet the changing needs of our members since the beginning of the pandemic. We are sure that this new membership benefit will be welcomed by Etihad’s most loyal customers.”
The Etihad Frequent Flyer Program rewards travelers generously from the moment they join. Etihad frequent flyer miles can be earned through more than 750 partners, including restaurants, hotels, car rentals and retailers. Miles can be redeemed for almost everything, including flights, upgrades, shopping, gift cards and so on. As a result, the Etihad Frequent Flyer Program has won awards including the Steve Award, Middle East Business Traveler and WINA Award.
Points began to cooperate with the UAE national airline in 2014; to provide Etihad frequent flyer members with a new way to get more value from miles, and to create a new source of income for the loyalty program. The launch of MilesBooster is the fifth product innovation implemented since the two parties established a partnership.
For more information on how points can help loyalty programs reach their full potential, please visit Points website.
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