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DUBLIN, May 23, 2023 (GLOBE NEWSWIRE) — “Research Report on Telematics System and Entertainment Ecosystem of Emerging Automobile Companies in China, 2022-2023” report added to ResearchAndMarkets.com’s supply.
Telematics Service Research (III): Emerging automakers are working on UI design, interaction and entertainment ecosystem to improve user cockpit experience.
The publisher released the “Research Report on Telematics Systems and Entertainment Ecosystems of Emerging Automakers in China, 2022-2023”, focusing on detailed research on the Telematics systems of typical emerging auto brands in the industry.
From January to December 2022, nearly 1.7 million vehicles of China’s emerging car manufacturers will install Telematics systems, a year-on-year increase of 64.0%, and the installation rate is as high as 96.5%, which is much higher than the risk brands of independent brands (70.2%) and joint venture brands (61.3%) in the same period. %).
Compared with traditional domestic auto brands/joint ventures, the Telematics system functions of emerging auto companies are more abundant and diversified, and they are also more distinctive in terms of UI design, cockpit interaction, and application ecological construction.
1. In terms of UI design, emerging car brands are more in line with the usage habits of smartphones, and the display effect is constantly optimized.
At present, the center console display can be said to be one of the necessary options for car companies to create smart cockpits, and UI design plays a vital role in the center console display. Beautiful interface, smooth screen transition, operation logic and other factors jointly determine whether a screen is “good-looking and easy to use”.
In order to create a “good-looking” central control screen, many emerging car companies have introduced traditional game rendering engines such as Unity and Unreal Engine. For example, IM Motors, ZEEKR, Xpeng, NIO, Li Auto and Leadpmotor use Unity rendering engine; Gaohe HiPhi uses Unreal Engine to provide 3D car control, real-time scene rendering assisted driving, and animation analysis corresponding to vehicle settings on the vehicle side. Bring better center console display effect. Taking Xpeng G9 as an example, the “3D UI human-computer interaction system” jointly created by Xpeng and Unity Engine provides functions such as 3D car control and 3D environment rendering.
In order to make the center console screen easier to use, emerging car companies have introduced the design ideas of the mobile terminal in the IVI UI design, including touch gestures such as subtracting one screen, desktop widgets, and sliding left (or right) on the screen to return to the previous page. key to clean up running applications in the background, customize the desktop layout, and let users learn to use it as soon as possible. For example, in the center console UI design of Aion Hyper GT, the suspension control module is divided into three areas (similar to the multi-interface layout on a smartphone: left screen, home page, and right screen): Baby, Car Control, and Widgets. :
Baby Zone displays voice assistant (touch to wake) and multimedia.
Car Control Zone is used to quickly control the car, and supports user-defined editing of 8 optional modules (such as lighting, steering wheel, charging and exterior mirrors), and 20 control items.
The widget area displays applications such as multimedia and maps, and supports custom editing of 7 applications including music, navigation, iQiyi, and game mirroring.
2. In terms of cockpit interaction, emerging car brands provide more advanced voice functions and begin to introduce multi-modal interaction in cars.
In October 2020, Xpeng P7 launched Xmart OS 2.1.0, which took the lead in proposing the concept of “full scene voice” (including four functions: continuous dialogue, instant talk, semantic interruption, and dual-tone area locking). At that time, the voice interaction of most traditional car brands was still in the available wake-up + execution stage.
Since then, continuous dialogue, see-to-talk, and semantic interruption have become hot spots in the development of in-vehicle voice, and Xiaopeng Motors has also established the “benchmark” status of cockpit voice interaction.
Entering 2023, “continuous dialogue” and “see-to-talk” will become the basic voice interaction functions of emerging brands. In this report, emerging brands had a 100% install rate for continuous conversation and a 78.6% install rate for “see and speak.” In contrast, the installation rate of self-owned brands’ continuous dialogue is 89.5%, and the installation rate of “see and speak” is 42.1% (according to the “Research Report on the Internet of Vehicles and Entertainment Ecosystem of China’s Independent Hosts, 2022”); the joint venture brand’s continuous dialogue installation rate The installation rate of “see and speak” is 8.3% (according to the research report on Internet of Vehicles and Entertainment Ecosystem of China’s joint venture OEMs, 2022). Emerging brands have an advantage in voice interaction.
In December 2022, Xpeng G9 will push Xmart OS 4.1.0, and “Full Scene Voice” will be upgraded to version 2.0, launching four functions: full-time dialogue, multi-person dialogue, extremely fast dialogue, and network-free dialogue. Under “full-time dialogue”, users can issue commands in the four sound zones without waking up the function. For commands that do not respond, just add “small P” within 5 seconds; “Multiple people dialogue” The function allows users of four sound zones to issue commands simultaneously, and also supports semantic continuity across zones. The upgraded Little P is developing towards a more natural and anthropomorphic voice assistant.
In terms of multi-modal interaction, voice + gesture has become a major trend of integration. Taking the ideal car L9 as an example, through the integration and interaction of gestures and voice, the control of functions such as sunshade and car windows can be realized.
3. In terms of cockpit entertainment, the application is more abundant, and a variety of models have launched games.
The IVI application has developed from the initial mobile phone image to the push through OTA update (IVI OTA interruption caused by emerging brands), and then to the IVI APP Store. Although IVI applications have increased, it is still far from enough compared to smartphone applications. For example, with the support of Huawei, AITO announced the launch of “Super Desktop”, which aims to make the applications on the IVI system as rich as those on smartphones.
In November 2022, AITO M7 will debut “Super Desktop” via OTA update. This function supports the seamless integration of smartphone applications based on Huawei HarmonyOS into the car, realizes the integration and sharing of smartphone ecology and IVI ecology, and realizes the mutual calling of smartphones and IVI system hardware. This feature makes millions of smartphone applications available anytime, anywhere on the IVI system.
If IVI applications are classified, in the industry “involvement”, emerging car companies have already included music, video, navigation and other applications as standard. According to the layout of emerging car companies in 2023, car games are becoming the next benchmark for IVI applications.
Among the brands covered in this report, Lixiang Automobile, Weilai Automobile, Rising Automobile, and ZEEKR Automobile are all equipped with related applications. For example, the L series models of Ideal Automobile support the connection of Nintendo Switch game consoles through the Type-C interface; the N-box enhanced entertainment console jointly developed by Nreal and Weilai for the new Weilai ES8 supports the connection of 4 pairs of NIO Air Glasses devices at the same time, which is quite With a maximum display of 201 inches, it can meet the needs of watching movies and entertainment; Rising Auto, ZEEKR, Aion Hyper and Neta Auto have integrated the Migu fast game platform into their IVI systems.
Key topics covered:
1 Market Scale of Emerging Chinese Automakers
2 Comparison of Telematics Functions of Chinese Emerging Automakers
3 China’s new car company Telematics
mentioned company
NIO
ideal car
Xpeng
Rising Automobile
IM motor
Haihua
real
avatar
Voya
cyber car
leap motor
abyss
electric potential
high
For more information on this report, please visit https://www.researchandmarkets.com/r/celfaz
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