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Tuesday, December 24, 2024
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ADQ and NBA enter into multi-year partnership to attract basketball players in Abu Dhabi

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Abu Dhabi Development Holdings (ADQ) announces partnership with National Basketball Association (NBA). The agreement was specifically developed to engage fans and youth basketball players in Abu Dhabi.

The arrangement makes ADQ the host partner of the 2023 NBA Abu Dhabi Games, which will feature dallas mavericks and Minnesota Timberwolves Two pre-season matches at the Etihad Arena on Yas Island from 5-7 October 2023.

As part of the league’s ongoing partnership with the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi), ADQ will host and assist the league’s grassroots basketball activities in the UAE.

ADQ will facilitate a series of NBA fan engagement, youth development and social impact activities, such as Jr. NBA Abu Dhabi League, NBA FIT Clinic, NBA Cares campaign and NBA Youth Basketball Development Camp, as part of the partnership.

Anas Albarguthi, Chief Operating Officer, ADQ, explain, “Through this groundbreaking collaboration, ADQ will help raise awareness of the sport and raise the profile of the UAE as an attractive destination while encouraging healthier lifestyles. We work with leading organizations to promote professional The record of both national and amateur sporting activity proves that sport brings tangible benefits to local communities.”

Ralph Rivera, NBA Europe Middle East General Manager, explain, “Engaging with local communities and growing basketball at the grassroots level is a cornerstone of our wider efforts. We hope to use the game to inspire and connect people in the Middle East and globally. Our partnership with ADQ will help us teach people about the game and its Value the next generation of fans and players.”

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