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Travel Lifestyle Network (TLN), a global PR agency network focused on travel and tourism, has appointed AllDetails founder and CEO Isabel Tapp to represent the GCC and Middle East.
AllDetails is a Dubai-based boutique communications and marketing agency focused on luxury hospitality, travel and lifestyle clients in the GCC and Greater Middle East. With over 20 years of local experience, the award-winning agency is uniquely positioned to bring to TLN unrivaled GCC and Middle East expertise and perspective.
Commenting on the appointment, Isabel Tapp said: “We are delighted that AllDetails has been invited to join Travel Lifestyle Network’s Board of Directors as a representative of the GCC and Middle East. TLN’s spirit of collaboration, innovation and growth aligns with our The goals and values ​​of being one of the leading travel and lifestyle communications agencies in the Middle East are perfectly aligned.”
“In our dynamic, fast-growing region, we welcome the opportunity to share our local insights while collaborating with and learning from our peers in other key global markets,” said Isabelle. “We look forward to working with our travel and lifestyle peers in the Americas, Europe, Asia and Oceania in the coming years.”
The announcement was made at TLN’s Annual General Meeting of Shareholders in the Cape Winelands.
The Annual General Meeting brings together members representing 30 markets to discuss trends that are shaping the industry and affecting institutions globally. Talking points included the latest artificial intelligence (AI) tools and mastering communication within the PR team to address generational differences in the workplace, which for the first time in history is comprised of five generations.
Further sessions cover the business tools every PR agency needs in their toolkit, how to respond convincingly to any RFP, and adopting a global PR and marketing approach for today’s travel and tourism clients. The AGM provides TLN members with a platform to build global partnerships in the field of PR. Recognizing the power of collaboration, TLN aims to build a strong network of institutions sharing knowledge, resources and best practices to better serve clients and drive innovation in the industry.
“Global partnerships are the cornerstone of our network’s continued success,” said newly appointed TLN Chairperson Natalia Rosa. “Our AGM provides a great opportunity for our members to network, collaborate and learn from each other, so they can bring this knowledge back to their respective institutions, and their teams and clients will reap the rewards.”
Virginie Le Norgant, the outgoing chairman and director of GroupExpression France, who has led the global network for many years, said she is honored to be at the helm of the Travel Lifestyle Network.
“TLN is a truly global network of talented PR, marketing and communications specialists in the travel sector that has expanded its reach and is now represented in markets such as Mexico, Indonesia and even Canada. I sincerely believe that the new board will continue to Strategically expanding the network so our co-travel and tourism clients benefit from our global thinking and truly local approach,” she said. – trade arab news agency
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