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Dubai: Frequented by celebrities and models, Dubai is no stranger to beauty. However, pageant fans will be in for a treat as part of the Miss Europe Continental competition will be held in the city on October 11, organizers announced at a press conference on Thursday.
Since its inception in 2013, the beauty pageant, which will finale in Italy, has been promoting European culture and heritage.
During the competition in Dubai, 30 entrants will be eliminated to three finalists who will then go on to compete in Spoleto, Italy with 30 other applicants from across Europe. The sparkling finale will take place on November 25.
In November, one contestant will win the title of Miss Continental Europe, and 10 contestants will have the opportunity to win the title sponsored by various international companies.
The thinking behind the event was explained during a press conference at the Palazzo Versace Hotel in Dubai on October 11. Panelists included Dr Maria Rubatti, Specialist Plastic Surgeon at CosmeSurge in Dubai, Hayssam Al-Amine, CEO of RPM Group and Mona Al-Amine, Managing Director of entertainment company Ready Talents.
Alberto Cerqua, the pageant’s owner and founder, joined the press conference via Skype to explain why he chose Dubai as the first non-European city to host the event.
“Our main goal is to create a strong link between Italian fashion and Emirati fashion,” he said through a translator.
“We love women who love fashion, especially ‘Made in Italy’ fashion… Our goal is to find beautiful women who can bridge cultural divides and find people who love fashion.”
Organizers say the pageant is a platform for European women to showcase their artistic skills, intelligence, self-confidence, cultural pride and leadership to further advance themselves in the European fashion, film and beauty industries.
“Miss Continental Europe, one of the largest and most influential fashion and talent shows in Europe, is now being hosted in Dubai for the first time outside of Europe…it’s a way for us to get involved in what Dubai has become the center of…international culture, Fashion and the film industry,” said Hayssam Al-Amine.
The Dubai competition is divided into four parts: the introduction part, the evening dress competition, the talent part and the question-and-answer part.
The judges included high-end Lebanese designer Nicolas Jebran, beauty entrepreneur Joelle Mardinian and last year’s lucky winner, Anna Semenkova from Russia.
The 26-year-old will fly to Dubai immediately after winning her whirlwind modeling tour of Europe, which she began shortly after her win.
Pageant hopefuls will compete for the chance to win the crown of Miss Continental Europe, this year’s winner’s tiara adorned with a bejeweled heart, with the finale to be broadcast on fashion television around the world.
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