[ad_1]
Jaipur Rugs, a social enterprise that has been designing and producing handmade rugs in the Indian state of Rajasthan for over 40 years, has announced the opening of its flagship retail store on Dubai’s Alserkal Avenue.
Spanning over 7,000 square feet, the store showcases a vast array of meticulously handcrafted rugs made by skilled artisans using traditional techniques passed down from generation to generation.
Sophisticated designs, intricate patterns and vibrant colors will captivate store visitors and add an elegant element to any living space.
perfect destination
“Following our successful opening in Milan in 2021, we are delighted to bring Jaipur Rugs to Dubai and open our flagship store for the region on Alserkal Avenue,” said Yogesh Chaudhary, Director, Jaipur Rugs. “Dubai is renowned for its appreciation of art and culture, making it the perfect destination to showcase our exceptional rugs,” he added.
Conceived and designed by award-winning interior designer Pallavi Dean, the space offers a window into Jaipur’s historic and picturesque architecture. The store is a stunning visual ode to Rajasthan’s traditional stepwells, known as baoris. Dean is known for his engaging designs and innovative approach to interior spaces.
“We moved away from traditional carpet displays by merging design, craftsmanship and innovation through a clever combination of space architecture to provide visitors with a truly captivating experience. In addition, we launched three fascinating Experience rooms: Sapphire, Emerald and Ruby. These extraordinary spaces feature floor-to-ceiling carpets that create an immersive environment, and the carpets themselves become magnificent works of art,” reveals Dean.
wide range
Visitors to the Jairpur Rugs store can explore a wide range of styles, colors and textures from traditional to contemporary to suit various aesthetic preferences and interior design ideas. Among the collections on display is the ‘Manchaha’ collection, which fuses design and social influences.
“Literally translated as ‘from the heart’, our Manchaha initiative empowers artists in rural India to create their own designs, which become both a form of self-expression and a source of sustainable livelihood for them and their families.” The artist Tell their personal stories through elements of their own culture and environment,” explains Chaudhary.
Jaipur Rugs is a family business started by NK Chaudhary in 1978 with just two looms and 9 artisans. It now has more than 7,000 looms and its products are sold in more than 85 countries. It was strengthened to preserve ancestral know-how and to link India’s rural crafts with the rest of the world. The company has grown to become India’s largest artisan network with over 40,000 rural artisans, 90% of whom are women, working in 600 villages across five states. — trade arab news agency
[ad_2]
Source link