Carolines,, Horizon Sports & Experiences Boost New York Comedy Festival – Variety

Diane Bondarive

Caroline’s Entertainment has hired Horizon Sports & Experiences as its record agency to develop sponsorship, brand activation, experiential and hospitality strategies to reach audiences across a variety of platforms on behalf of the 2023 New York Comedy Festival. HS&E, part Horizon Mediawill provide sponsors with a full set of data and analysis services and solutions.

The 19th annual music festival is set to return in November.

Neal Gluckman, senior vice president and head of sales at HS&E, said that at a time when the writers’ strike had advertisers struggling to figure out how to align their brand messages with new comedic content, the effort began with The 2004 festival may offer another option in interviews. “Brands still need to get out there,” he said, noting that the festival attracts a young, engaged crowd and generates a lot of social media content as comedians, venues and fans share their experiences.

“In the biggest market in the country, it’s guaranteed to go into the holiday season in the fall,” he said.

The New York Comedy Festival features more than 200 comedians performing more than 100 shows at venues in all five boroughs of New York City, including venues such as the Apollo Theatre, Beacon Theatre, Carnegie Hall, Madison Square Garden, MSG Theater and Town Hall . Tickets for the 2023 New York Comedy Festival will go on sale later this summer.

Caroline Hirsch, CEO of Carolines Entertainment, Inc. said, “Since its inception, New York Comedy Festival has always brought together the best comedy talent, resonated with fans, engaged fans, and rewarded our sponsors stand out.” ,., in a statement. “As we prepare for another highly anticipated festival, we look forward to working with the talented team at HS&E as true strategic partners to support our sponsorship efforts. Their creativity and strong data for this work The drive approach will further strengthen our efforts to grow our business and attract industry-leading sponsors looking to connect with passionate consumers.”

HS&E is led by founders and co-CEOs David Levy and Chris Weil. Since launching in fall 2022, the agency’s client portfolio has expanded to include the NBA, Top Rank Boxing, Learfield, PayPal, Mohegan Sun, M&T Bank and ONE Championship, among others. Earlier this spring, HS&E created and produced Pickleball Slam, an event that aired for the first time on ESPN featuring tennis legends John McEnroe, Andre Agassi, Andy Roddick and Michael • Zhang competes for the $1 million prize at the Hard Rock Live Show at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.