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The International Middle East Hotel Sales and Marketing Association (HSMAI ME) will host its sixth annual congress at the Conrad Dubai on 28-29 November, hosting the influential ROC ME Business Strategy Conference.
Bringing together the brightest minds in the Middle East hospitality industry, this exclusive event provides an unparalleled platform for knowledge sharing and networking.
Under the banner of ‘Connect, Grow and Lead’, this year’s unmissable event will draw on the knowledge and expertise of the region’s hospitality leaders while focusing on the industry’s future frontrunners, inviting you to connect with today’s and tomorrow’s hoteliers meet and communicate. Tomorrow in energetic and inspiring form.
Attendees of this year’s conference will have the opportunity to hear from top industry thought leaders, game changers, motivational speakers, innovators and disruptors who will take the stage to lead informative and inspirational presentations.
Dedicated sessions will focus on collaboration and innovation, including how to ensure marketing, sales and revenue management relationships go hand in hand. Attendees will also discover the latest tools and metrics to help implement their strategies and have the opportunity to measure their current strategies to ensure they are aligned with global benchmarks and changing market trends.
Over two days, participants will have the opportunity to expand their experience by engaging with distinguished leaders and hoteliers, HSMAI ROC Middle East’s advisory board members, general managers, marketers, operations, sales and revenue management teams network of.
As the only industry business strategy conference in the Middle East, ROC ME Business Strategy Conference leads the way to education, insights, connections and inspiration through events curated by hoteliers for hoteliers.
HSMAI Middle East is offering an early bird discount for its annual Business Strategy Conference from 1 June to 31 August, with group bookings receiving a free pass to both days of the event. Newly added is a day pass, which allows attendees to attend a meeting within a single day, enabling attendees to attend a meeting for a limited time. HSMAI also offers exclusive student discounts aimed at encouraging young hospitality and tourism students to join and learn about the latest industry trends.
Membership keeps hospitality professionals up to date on industry trends and provides them with a platform to connect with some of the region’s most influential thought leaders.
Announcing the return of the ROC Middle East Business Strategy Conference for 2023, Mona Faraj, Managing Director of HSMAI Middle East, said: “Our annual conference is an important vehicle for industry professionals of all qualifications and areas of expertise, inviting them to come together and Connect, learn and grow in their respective fields.”
“From the popularity of last year’s conference and our regular events in the UAE and Saudi Arabia, we’ve seen that the best ideas are generated and life-of-life connections are strengthened during face-to-face events,” Mona explain. “Leveraging Dubai’s status as a regional hub and incubator for talent, innovation and collaboration, the ROC Middle East Business Strategy Conference brings together the industry’s best minds in one of the world’s most dynamic cities.”
HSMAI is an influential voice within the industry, a leader in identifying and disseminating trends in the hospitality industry, and continuously strengthening this network by creating strong and productive links between its members and industry partners. The 2022 attendees include a veritable who’s who of Middle Eastern hospitality brands, media and suppliers, from Visa to Forbes Middle East. – trade arab news agency
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