AAD Invest Group finalizes a EUR 75 million funding agreement with Global Emerging Markets (GEM)
About AAD Invest Group – Nov 2024
Founded in January 2024 by Mr. DoudouCissé, AAD Invest Group is a Luxembourg-based sports investment company committed to optimizing the distribution of financial flows and democratizing investment in sports. The firm places athletes and fans at the center of the action, while leveraging advanced technologies to meet the challenges of tomorrow’s sport financialization. Mr. DoudouCissé, a game-changer in the world of sports, boasts a track record of over 15 years in sports transactions.
Beyond his achievements in sports, he has established himself as a passionate advocate for diversity and inclusion within the Luxembourg tech community, recognizing the invaluable contributions that individuals from diverse backgrounds can bring. AAD Invest Group’s development strategy is based on investments at every stage of the sports ecosystem, mastering and revitalizing a funding model that has not evolved for many years and has created inequalities at all levels, both sporting and financial.
The strength of AAD Invest Group lies in a team of sports experts in all areas: finance, legal, law, management, communication, content production, new technologies, and influential strategic and financial partners. Licorne Gulf, active for 27 years in Saudi Arabia, Bahrain, and Qatar and led by Irina Duisimbekova and Alexandre Katrangi, is distinguished by its significant financial contributions to European football and its investments in industrial projects in the Gulf, in partnership with CAC40 and Fortune 500 companies. This holding is known for its influence with royal families and major family groups, facilitating high-stakes transactions through its complex networks and strategic alliances.
AAD Invest Group is pioneering in sports investment and financing.
The group has recently acquired Talium, a major player and a reference in blockchain and a pioneer in the tokenization of real assets since 2019. Thanks to the uniquely comprehensive platform, AAD Invest Group is positioned to radically transform sports financing and become a global leader in shared finance.
By the end of 2024, the Metaad 7 project will be launched, and the scouting of global sports talents will be enabled by exclusive data analysis on health, physiology, and psychology, thus enriching a unique database for clubs and institutions. AAD Invest Group has just acquired the Belgian football club KMSK Deinze and is in the process of acquiring a Serie C club in Italy by the end of 2024 and clubs in the French Ligue 2 and English League Two by the first quarter of 2025.
The AAD Production structure is under development. The production of distinctive and exclusive sports content will increase the visibility and image of athletes and the value of AAD Invest Group’s clubs, facilitating the monetization of their assets. Finally, by the end of November 2024, the acquisition of a Web 3 streaming platform dedicated to sports content will introduce innovative economic models for financing amateur sports and increase the international visibility of the group.
A valuation of €1 billion.
With these acquisitions, AAD Invest Group aims for a valuation of over €1 billion within the next five years. This valuation will be achieved through the sporting and economic development of the clubs (acquisition and development of stadiums and infrastructure) and through an ongoing ICO for Talium (issuing a utility token audited and listed on major exchanges).
“I want to express my sincere gratitude to GEM for their strategic and financial support, as well as for the trust they have placed in us. AAD Invest Group is resolutely positioning itself as a player for the sports of tomorrow. It’s time to revolutionize the global sports business and give everyone the keys to success by placing humans at the center of the game. With our vision and the technologies we integrate, we aim to promote equity in access to sports opportunities, maximize talent valuation, and redefine monetization standards. Together, we will create an inclusive and sustainable sports ecosystem, where each player can thrive and contribute to a better future.” said Mr. DoudouCissé, CEO of AAD Invest Group.
The transaction also benefited from the innovative expertise of Maître Alexandre Châteaux, an eminent lawyer and founding partner of CHÂTEAUX Avocats. A recognized pioneer in the legal field, Maître Châteaux has stood out in the Luxembourg legal arena with his firm commitment to excellence, avant-garde strategies, and a deep understanding of his clients’ changing needs.
About GEM
Global Emerging Markets (“GEM”) is a $3.4 billion alternative investment group that manages a diverse set of investment vehicles focused on emerging markets across the world. GEM’s investment vehicles provide the group and its investors with a diversified portfolio of asset classes that span the global private investing spectrum. Each investment vehicle has a different degree of operational control, risk-adjusted return and liquidity profile. Our vehicles and investment vehicles provide GEM and its partners with exposure to: Small-Mid Cap Management Buyouts, Private Investments in Public Equities (PIPEs) and select venture investments.
Contact:
AAD Invest Group: Website: www.aadinvest.group, eMail: hello@aadinvest.group
GEM: Website: www.gemny.com, eMail: info@gemny.com