Abu Dhabi Airport unveils new corporate visual identity

Abu Dhabi – Abu Dhabi Airports today announced its new brand architecture and visual identity, as the operator of Abu Dhabi’s five airports reaffirms its commitment to developing the aviation industry in the UAE capital.

A redefined purpose, mission and set of organizational values ​​reinforce the new corporate identity and provide the foundation for Abu Dhabi Airport’s future development plans.

Jamal Salem Al Dhaheri, Managing Director and CEO of Abu Dhabi Airports, said: “Our corporate rebrand reflects our bold vision to shape the future of the airport experience as we prepare to enter a new chapter of growth and development. Our Strategy Pivot is a direct response to the changing nature of our industry, allowing us to unlock additional value and opportunity for our passengers, partners and stakeholders.

“By harnessing the power of our people, leveraging our success and working closely with our government and industry partners, Abu Dhabi Airports will continue to play an important role in Abu Dhabi’s socio-economic development,” he added.

Under the updated corporate image, Abu Dhabi Airports will continue to drive long-term growth and development, reaffirming its commitment to the overarching strategy for Abu Dhabi and the wider aviation ecosystem through three priority areas: Provide safe, secure and sustainable Airport environment and operations; providing connectivity and hospitality, showcasing the emirate as a major tourist destination; and delivering an industry-leading airport experience and exceptional products and services.

Ahmed Jumaa Al Shamisi, Acting Chief Strategy Officer, Abu Dhabi Airports commented: “Our evolving priorities represent our ambition to be at the forefront of the aviation industry. Guided by our redefined vision and mission, we have identified what drives our future A key pillar and priority for growth as we look to strengthen our value proposition to our stakeholders, continue to contribute to Abu Dhabi’s economy and become more competitive, agile and dynamic as a business.”