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The psychodrama has been remade in more than 20 countries and is currently undergoing its first adaptation in the Middle East and North Africa.
Abu Dhabi Media has signed an agreement with Israeli distributor Dori Media Group (DMG) to produce an Arabic adaptation of the critically acclaimed psychodrama, under treatment.
As part of the agreement, ADM will produce 45 psychological episodes, which will be broadcast on Abu Dhabi Television and the ADtv app.
In Treatment was created in Israel in 2005 by Sheleg Productions under the name tipIt has since been adapted in more than 20 countries around the world, including in the US for HBO, with versions starring first Gabriel Byrne and then Uzo Aduba.
The partnership agreement to produce the show was announced during Mipcom Cannes.
It’s the latest in a series of deals between the two companies, both of which previously operated in unscripted formats Selfie Challenge and win over the crowd.
Commenting on the deal, Abdulraheem Alnuaimi, Acting General Manager of ADM, said: “We are delighted to partner with Dori Media Group to deliver valuable content and strengthen Abu Dhabi Television Networks as a leading media production provider in the MENA region. A region where the character fulfills the wishes of the entire Arab audience. under treatment Will be an exciting addition to the Abu Dhabi Television Network programme and we look forward to its Arabic version being a huge success. “
Revolving around mental health issues, the series follows on-going talks between a psychotherapist and some of his patients, giving viewers a glimpse into their lives and problems, as well as the intriguing and fascinating role of psychotherapy.
Alnuaimi added: “This deal is significant not only for ADM but for the wider industry in the UAE, as authorities intensify their efforts to make the country a global media and entertainment hub. under treatment Mipcom Cannes is very important to us as it is a platform that allows us to highlight Abu Dhabi’s leading position and the media environment it provides for the world’s professionals in the field to create content. “
Nadav Palti, CEO and President of DMG, said: “We are delighted to expand our partnership with Abu Dhabi Media into scripted formats. With In Healing’s overwhelming global success, we are delighted to bring this The format is brought to new territories, allowing a wider audience to resonate with the show’s themes of promoting mental health, demystifying professional therapy, and expressing emotions. We expect the Arabic adaptation of In Healing to elicit MENA Audience resonates.”
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