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The Ministry of Culture and Tourism (DCT Abu Dhabi) is celebrating its first anniversary Abu Dhabi Expert e-Learning Program By introducing new modules and markets for innovative training programs.
The program was launched more than a year ago as part of DCT Abu Dhabi’s response to the COVID-19 crisis, transferring various forms of physical promotional offers, seminars and training courses to a virtual platform. It aims to educate professionals in the tourism industry, including frontline personnel, product managers, travel agencies, travel agencies and family agents, to understand the effective ways to promote Abu Dhabi.
The e-learning was launched in May 2020 and has been successfully launched in seven different languages ​​in the markets of 17 different countries. So far, 13,670 applicants have registered for the course, and more than 7,000 graduated as “Abu Dhabi Experts”.
“We are very excited by the global tourism industry’s strong support for the program. Therefore, we will launch more learning modules and expand to new markets in Switzerland and Israel,” said HE Ali Hassan Al Shaba, Executive Director. Shaiba) said. Marketing and tourism of DCT Abu Dhabi.
“Although last year was a very challenging period for the tourism industry, through this innovative program, we are still able to connect with tourism professionals around the world and help them understand why Abu Dhabi is such an extraordinary Destination. As we once again open up to travelers from all over the world, we believe that the program will increase awareness of Abu Dhabi’s amazing products, which in turn will increase sales activities and visitors’ stay time.”
The investment in training and skills upgrading confirms that DCT Abu Dhabi is committed to supporting tourism trade in the main source market, providing quality advice and better services to customers who see Abu Dhabi as a tourist destination.
The plan is part of the DCT Abu Dhabi Tourism Trade Marketing Plan to ensure that travel experts have the correct sales knowledge and tools. In addition to training, experts regularly receive information about destinations, event invitations and marketing toolkits.
As Abu Dhabi’s reputation as a leisure destination continues to increase, travelers considering a destination can take advantage of the planning expertise provided by travel agencies. By completing the program, agents can obtain the knowledge and tools needed to help sales and improve their professionalism, thereby bringing better income opportunities, especially after understanding the various products in Abu Dhabi.
The enhanced plan will include three new modules to equip agents with the following knowledge:
- Expo 2020 Dubai: This six-month celebration of creativity, innovation and culture will open on October 1, 2021, and will unite the world in one place. Expo 2020 will invite visitors from all over the world to create a new world together, because they will discover life-changing innovations that will have a meaningful and positive impact on our planet and its people. Located in a strategic location between Abu Dhabi and Downtown Dubai, the travel industry will understand why the 2020 Expo with Abu Dhabi products will attract their customers.
The Expo 2020 Dubai module provides a comprehensive overview, including the history of the Expo, the incredible programming of Expo 2020, including events, art, culture and world-class entertainment from more than 190 participating countries, as well as breathtaking architecture And food. Users will learn about the theme pavilion and the end of the Expo——Arching purpose‘Connect ideas and create the future‘As well as business and MICE services provided in a series of venues including the Dubai Exhibition Center at Expo 2020. They will also understand how the legacy of the Expo will continue to exist in the form of the 2020 zone (a future global model community) after the expo closes on March 31, 2022.
- Abu Dhabi as a destination for meetings, incentives, conferences and exhibitions (MICE): This module focuses on the unique venues Abu Dhabi provides for the MICE community, such as Qasr Al Hosn, Ferrari World Abu Dhabi, Warner Bros World Abu Dhabi and Etihad Arena. It also provides some ideas for different MICE activities that the team can experience during their stay in Abu Dhabi, such as kayaking in the Louvre Abu Dhabi or mangroves, team building in the Yas Island theme park, pearl diving, Rooftop walks or zip lines at Ferrari World Abu Dhabi, to name a few.
- Cultural assets and projects in Abu Dhabi: This module aims to highlight cultural events such as the Abu Dhabi Cultural Summit by covering the history of different cultural assets, visitor experience and expectations when visiting..
The plan is available in seven different markets in 17 markets (United States, Canada, United Kingdom, Ireland, France, Italy, Germany, Russia and CIS, China, India, Australia, New Zealand, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar) Available in languages ​​(Arabic, English, German, French, Italian, Russian and Mandarin).
The new modules will be gradually introduced in different markets and languages, and Abu Dhabi experts will receive “advanced” certification after completion.For more information about the Abu Dhabi Expert Program, please visit www.abudhabispecialist.com.
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