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(Menaffin– Seven Media) Yas Marina Circuit, Abu Dhabi, UAE, xx November 2022: Abu Dhabi Racing Management today announced a formal agreement with leading sportswear brand Castore to become ADMM’s Official Apparel Partner.
The British sportswear brand has also become Yas Marina Circuit’s main retail and merchandise partner from 2023, and has already established a solid presence in global motorsport, including ongoing engagements with McLaren and Oracle Red Bull Racing. Apparel partnership, and a new deal at the UK’s iconic Silverstone circuit.
This innovative sportswear brand was founded in 2015 by brothers Tom and Phil Beahon under the slogan “Better Never Stops”, making it the perfect retail partner for Yas Marina Circuit – “where champions come together”.
Castore’s relentless pursuit of product excellence has made great strides in the global sportswear market, signing key partnerships with key international sports figures including Andy Murray and Owen Farrell, while Continuing to develop motorsport racing as well as the famous 24 Hours of Le Mans and the historic Silverstone circuit through ongoing collaborations with McLaren and Oracle Red Bull.
As part of a formal agreement with Abu Dhabi Motorsport Management Company, Castore will also be the official clothing supplier for the Yas Marina Circuit for the 2023 Abu Dhabi Grand Prix, with Castore’s brand presence including Yas Central and Yas Headquarters. As part of the deal, Castore products will also be available through Circuit’s sales channels, and Yas Marina Circuit’s co-branded apparel will be available for purchase online in 2023.
Steven Umfreville, Executive Commercial Director, Abu Dhabi Racing Management, said: “We are delighted to announce an agreement with leading sportswear brand Castore to become ADMM’s Official Apparel Partner and Yas Marina Circuit’s Official Retail Partner. ”
“We have witnessed the incredible growth Castore has achieved since its inception and the brand is now present not only in our racing world, but also on the international sporting stage. We look forward to seeing our Yas Marina Circuit family wear the now iconic the Castore logo and grow together as a global leader in the years to come.”
About ADMM
Headquartered at Yas Marina Circuit, Yas Island, Abu Dhabi Motorsports Management (ADMM) has created a unique world-class experience in Abu Dhabi since 2009.
ADMM promotes and hosts a major global event, the Formula 1 Etihad Airways Grand Prix, as well as more than 400 events each year covering motorsport, health and fitness, entertainment and major corporate conferences. The company also offers a major racing retail experience programme to commercial and consumer audiences throughout the year at Yas Marina Circuit. This combined experience means ADMM has a regionally leading team with expertise in event marketing, communications, promotions and project management.
Such talent firmly positions ADMM as a leader in sports management. The company is now looking to diversify its activities and strategic ventures beyond the Yas Marina Circuit to build on a broader long-term vision aligned with Abu Dhabi’s partners and stakeholders.
About Yas Marina Circuit
Yas Marina Circuit is the most exciting sports and entertainment multipurpose venue in the United Arab Emirates. Located on Yas Island in Abu Dhabi, the circuit is home to events such as the annual FORMULA 1 ETIHAD AIRWAYS ABU DHABI Grand Prix. In addition to a year-round programme of extensive professional and grassroots racing events and experiences including Drag and Yas Track Nights, the track has become a thriving hub for entertainment and community events in the UAE.
Yas Marina Circuit is also a champion of sustainability in motorsport, receiving a 3-star environmental certification from the FIA, the governing body’s highest recognition for sustainability. The award recognises the track’s long-term commitment to environmental stewardship, with its goal of becoming net-zero carbon by 2030 alongside Formula 1.
As the most technologically advanced facility in the region, the track is also a leading MICE venue, hosting a variety of corporate meetings, conventions and events on a regular basis. Whether you want to experience the thrill of go-karting at our Kartzone, drive an Aston Martin GT4 at over 200 km/h on an F1 track, get a racing license at the Yas Racing School, get fit at TrainYas, or Attend one of our many sporting events, or just meet friends at the Yas Centre, Yas Marina Circuit is truly a meeting place for champions.
About Custer
Castore was founded in Liverpool, England by ex-athletes and brothers Tom and Phil Beahon with a vision to become the world’s number one premium sportswear brand. Castore exists for one reason – to make athletes better. Our ethos is built on the idea of Better Never Stops, an ideal deeply embedded in our DNA and something we strive to achieve every day. We utilize advanced engineering and unique technical fabrics to create the world’s highest quality sportswear for the most demanding athletes. Designed with a passion for innovation, it features professional features to help optimize athletic performance in a variety of conditions. “
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