Abu Dhabi National Exhibitions Company unveils new corporate identity

The Abu Dhabi National Exhibitions Company (ADNEC) has rebranded and launched a new corporate identity to enhance the visibility of its six main business segments: Venues, Events, Hotels, Catering, Services and Tourism.

According to a report by the Abu Dhabi Media Office, the new corporate identity reflects the group’s updated vision and mission as it seeks to expand both business-wise and geographically.

As a global hub for large-scale events, the ADNEC Centre has the infrastructure to ensure long-term and sustainable development, flexible teams and facilities, and provides key services through a number of companies specializing in destination management, catering, hospitality and more.

Humaid Matar Al Dhaheri, Managing Director and Group Chief Executive Officer of ADNEC Group, said: “The Group’s new corporate identity reflects our strategy to diversify our business by focusing on some promising economic and investment areas in the business and leisure tourism industry. .the integration between them, which will help to improve our competitiveness at the regional and international level. It will also aim to increase the direct and indirect contributions of the Group’s business units, in line with the aspirations of our wise leadership over the next 50 years and Vision to create a year of added value for the Emirate of Abu Dhabi and the country’s economy.”

.@ADNEC Group Presenting its new corporate identity, it aims to strengthen the presence of the company’s six main business segments, including exhibition and conference centres, events organisation, catering and hospitality, event services, hospitality and leisure travel. pic.twitter.com/2UR2VrNVVi

— Abu Dhabi Media Office (@admediaoffice) September 7, 2022

“Our rebranding showcases our group of leading business entities with commercial interests in Abu Dhabi, Al Ain, London and Germany, which is perfectly in line with our future growth plans in the UAE, Middle East and Europe. We will bring business and leisure travellers together Come together to create valuable social and economic impact for Abu Dhabi and contribute to the sustainable development of Abu Dhabi’s tourism industry,” added Al Dhaheri.

The ADNEC Group comprises a number of specialist companies operating synergistically in six main business areas, principally ADNEC Venues, ADNEC Events, ADNEC Hotels, ADNEC Services, ADNEC F&B and ADNEC Tourism.