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Abu Dhabi Sports Council (ADSC), whose main objective is to attract local and international partners to sponsor all sports-related events and events run and organized by ADSC, announced the signing of a partnership agreement with Cheil Middle East and Africa, one of Samsung Universal Group Subsidiary company.
The agreement is in line with Abu Dhabi Sports Council’s ambitious plans and ongoing efforts to foster key partnerships that support Abu Dhabi’s sporting success as a global sports capital.
The partnership agreement was signed on behalf of the companies by Aref Hamad Al Awani, Secretary General representing Abu Dhabi Sports Council, and Cheil Middle East and Africa CEO Lyusok Jung.
Cheil aims to attract local and global partners to sponsor all sports events and occasions organized and managed by ADSC, as well as all international and local events approved and included in its annual agenda, which contains various types of sports activities, such as World Sports Leadership Summit Leaders, World Basketball Triple Championships, ADNOC Abu Dhabi Marathon, Spartan World Championships, Jiu-Jitsu World Championships, Formula 1 Abu Dhabi Racing, Mubadala Tennis Championships – Trip to UAE and many other events , and various locations of ADSC in Abu Dhabi.
Al Awani expressed his appreciation and support for this unique partnership agreement with Cheil Middle East and Africa and its highly positive impact in attracting local and global partners in the future, thanks to the company’s local and international expertise Knowledge. Al Awani also confirmed that this is the first major agreement of its kind with a global company providing such services.
In light of this landmark event, Al Awani said: “We look forward to promoting and enhancing Abu Dhabi’s success in staging, organizing and managing global and community sports tournaments and championships throughout the year and we hope this new partnership Working with Cheil will facilitate the development, improvement and growth of Abu Dhabi’s sports sector and athletes.”
Lyusok Jung, CEO of Cheil Middle East and Africa, said: “Our partnership and collaboration with ADSC is indeed part of our strategy to expand our business in the UAE, the region and the world.”
Maher Azzam, Head of Sponsorship, Cheil Middle East, added that the past has witnessed a tremendous growth and development in the quality of events and events managed and organized by the Abu Dhabi Sports Council to enrich the sporting avenues in the UAE and Abu Dhabi in particular. Azzam is confident that Cheil will keep pace with this significant growth and development and be part of Abu Dhabi’s future success in the sports industry.
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