[ad_1]
Company announces projects under construction worth over AED 13 billion
Opening in 2023, SeaWorld Abu Dhabi will complement Miral’s Yas Island destination theme park portfolio.
Miral, the real estate development, management and investment company responsible for the development and management of Yas Island in Abu Dhabi, unveiled its new visual identity and first brand campaign on Wednesday, marking a new chapter of growth. It also announced that its portfolio of projects under construction on Yas Island and across the emirate is worth more than AED13 billion, with three new projects coming soon.
The new visual identity was showcased at an internal event that included a metaverse activation that mimicked the new campaign, the presentation of the new visual identity and the new subsidiary hierarchy, along with the values of progress, commitment and joy.
Miral’s new logo is inspired by the theme of connection and abundance. Miral connects partners and employees under a shared ideology and purpose – connecting people in an experience or destination. Through the connections it makes every day, it leaves people with a sense of pride, belonging and belonging, and memories that will last a lifetime.
The three lines of its logo represent Miral’s three pillars: people, the importance of the commitment and passion of Miral’s employees to bring their ideas to life and how Miral is committed to their development; the community, how Miral’s experiences and destinations serve it community and culture; and the environment, reflecting how Miral considers the environmental impact of its destinations and experiences, balancing growth with a sustainable future.
The brand elements represent zeros and ones and reflect Miral’s commitment to being a data-driven organization, using state-of-the-art technology to gain a deep understanding of guests to create more personalized and memorable experiences for them.
Miral also announced the names of three subsidiaries under the unified brand: Miral Destinations (formerly Experience Hub), Miral Experiences (formerly Farah Experiences) and Yas Asset Management.
Miral Experiences operates a diverse portfolio of world-class, award-winning immersive experiences, Miral Destinations promotes unique destinations, and Yas Asset Management operates and manages a vibrant portfolio of destinations across Yas Island.
Over the next few years, Miral will focus on developing and delivering major landmark projects in Abu Dhabi. One of the major projects is SeaWorld Abu Dhabi, a next-generation marine life park opening on Yas Island in 2023. Two other iconic projects on Saadiyat Island are teamLab Phenomena Abu Dhabi and Natural History Museum Abu Dhabi, of which Miral began development this year.
Miral will also continue to develop and oversee destination strategies for Yas Island and Saadiyat Island, creating integrated and unique offerings across the emirate.
Mohamed Khalifa Al Mubarak, Chairman of Miral, said: “Miral delivers sustainable long-term value and helps position Abu Dhabi as a global tourism hub. The new decade will mark tremendous achievements that reflect the development of integrated destinations through A renewed commitment to continued commitment to the development of the capital’s tourism ecosystem and growth.”
[ad_2]
Source link