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The Abu Dhabi National Exhibitions Company (Adnec) is rebranding and launching a new corporate identity to increase the visibility of the group’s six main business segments: Venues, Events, Hotels, Catering and Services and Tourism.
Adnec Group strengthens its position as Abu Dhabi’s leading events and leisure tourism player, maximizing the benefits to Abu Dhabi’s business and tourism sector by fully managing a group of commercial entities that provide and maintain facilities and services to the highest standards. Come social and economic benefits to focus on these important areas.
The new corporate identity also reflects the group’s renewed vision and mission as it seeks to expand both business-wise and geographically.
key role
Adnec Group plays a vital role in driving the diversification of Abu Dhabi’s economy, actively supporting the growing interests of businesses in the UAE and across the UAE, while exploring new and innovative ways to showcase Abu Dhabi as a fast-growing and vibrant Vibrant business and tourist destination.
As a global hub for large-scale events, the Adnec Centre has an excellent infrastructure, flexible teams and facilities to ensure long-term and sustainable growth, and provides key services through a number of companies specializing in destination management, catering, hospitality and more.
Commenting on the rebranding, Adnec Group Managing Director and Group CEO Humaid Matar Al Dhaheri said: “The Group’s new corporate identity reflects our diversification of our business by focusing on some promising economic and investment areas of our business. strategy and leisure tourism, and achieve the integration between them, which will help to improve our competitiveness at the regional and international level. It will also aim to increase the direct and indirect contributions of the Group’s business units, according to our wise leadership layer on the aspirations and vision for the next 50 years, a year of added value for the Emirate of Abu Dhabi and the country’s economy.”
business entity
“Our rebranding showcases our group of leading business entities with commercial interests in Abu Dhabi, Al Ain, London and Germany, which fits perfectly with our future growth plans in the UAE, Middle East and Europe. We will combine business and leisure Travelers come together to create valuable social and economic impact in Abu Dhabi and contribute to the sustainable development of Abu Dhabi’s tourism industry,” added Al Dhaheri.
The Adnec Group consists of a number of specialist companies operating synergistically in six main business areas. The first is Adnec Venues, which is filled with a busy schedule of professional events. The group owns and operates three major international centres: Abu Dhabi National Exhibition Centre, Al Ain Convention Centre and ExCeL London.
The second business segment includes Adnec Events, which organizes major events locally and internationally, the Group organizes eight international exhibitions: International Defense Exhibition (IDEX), Naval Defense and Maritime Security Exhibition (NAVDEX), Unmanned Systems Exhibition and Conference (UMEX), Simulation and Training Exhibition (SIMTEX), International National Security and Resilience Exhibition (ISNR), Global Media Conference, Abu Dhabi International Boat Show (ADIBS) and Abu Dhabi International Food Exhibition (ADIFE) ).
Adeneck Hotel
The third business unit, Adnec Hotels, owns six major international hotel properties serving both business and leisure travelers: Aloft London ExCel, DoubleTree by Hilton London ExCel, Aloft Abu Dhabi, Andaz Capital Gate , Anantara Baniyas Island Abu Dhabi Hotel and Anantara Desert Resort Qasr Al Sarab. In addition to this, Adnec Hotels also holds stakes in Shangri-La Qaryat Al Beri, Fairmont Bab Al Bahr, Grand Hyatt Abu Dhabi Park Rotana Abu Dhabi and Traders Hotel, Qaryat Al Beri.
Adnec Services provides a wide range of custom solutions to the events industry, including design, audiovisual production, booth construction, general contracting, printing, graphics and rigging.
Adnec F&B, which provides catering and hospitality services in the UAE, recently acquired Etihad Airways
Catering Services
The sixth business unit, Adnec Tourism, focuses on the leisure tourism sector and aims to consolidate Abu Dhabi, the UAE and other markets operated by the group as major tourist destinations, attracting as many tourists as possible from all over the world. Let them explore these destinations and enjoy their sights by providing an experience like never before.
These goals are achieved through Travel 365, which includes Capital Tour, Capital Experience, Capital Vacation, Capital Drive. arab trade news agency
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