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Abu Dhabi: After the successful sixth season of the Abu Dhabi T10, the fastest form in cricket is looking to develop and make its mark globally, with continents such as Asia and Africa earmarked as the next stints to become A legendary journey.
The very exciting T10, the brainchild of TTen Global Sports chairman Shaji Ul Mulk, is taking serious expansion steps and has already announced a tournament in Sri Lanka and another in Zimbabwe, hoping to bring together 30 players from around the world. multiple countries. Continental, also locked and ready to launch.
“It’s a very unique time for African countries and we’re very excited when we think about how we’re going to be a part of it, growing the sport. For those of us in Africa, coming here for the franchise Kwon will open the door for us all to grow better. In a few years, with this partnership, we should be able to compete with the big guys. The most important thing is to give young people the opportunity to play at the highest level My idol,” said Kwame Asare, president of the African Cricket Association.
“This is a new brand of cricket that is coming to the continent and the country of Zimbabwe. All the players and stakeholders, men and women, have embraced the format and we want the sport to grow from here. Another On the other hand, qualifying for the T20 World Cup after a while is also a big deal for us, it captures the mood of the country and the fans, especially after the victory over Pakistan. The addition of T10 makes the fans and the cricketing family even more excited,” Zimbabwe said. said Dr Tevengwa Mukuhlani, chairman of the cricket team.
The T10 giants hope to actively engage countries across the globe, furthering the cricketing family and inspiring young people to join the game. While getting more cricketers into the game is one aspect of the sport, the T10 trend is also keen to attract more fans to the game, especially the new generation.
In Africa, high-octane cricket brand T10 is not limited to the men’s game and plans are being made for a women’s championship. Over the past few years, T20 and T10 licensed cricket and leagues have taken the world by storm, with cricketers and fans loving it like fish love water.
Speaking about rapid growth and expansion, Shaji Ul Mulk, chairman of TTen Global Sports, said: “I think league and two-sided cricket are very different and have a place in the hearts of fans. Our aim with T10 is to attract a new demographic, attract more young people , and there are many countries that don’t pay much attention to cricket. We want to develop the game in these countries in the form of 90 minutes.”
The inaugural edition of this dynamic tournament took place in 2017 with the International Cricket Council officially sanctioning the Abu Dhabi T10. The league’s viewership and economic value have grown significantly year-on-year, with the 2021-2022 event attracting 342 million viewers via television and digital streaming, compared to approximately 37 million viewers for the 2017 event. Furthermore, T10 was so popular that in the tournament’s sixth season in Abu Dhabi, two new teams from the United States, the New York Strikers and Morrisville SAMP Army, finished second and third respectively.
“T10 wants to have its presence felt on at least five continents. While the Middle East, Asia and Africa are locked down, we also want to have the Americas and Europe under our umbrella,” added Shaji Ul Mulk.
Not only does the T10 campaign aim to bring in more countries that do not traditionally play cricket, but it also has its eye on the Summer Olympics, the pinnacle of sport.
“It can only be good for cricket to be part of the Olympic family. The whole thing is time-limited because the ICC cannot go beyond a certain number of days. So, I believe, due to the shorter duration of the T10 , especially since it is a 90-minute total match, T10 will inevitably be the answer to that,” said Kasim Suliman, chief executive of the African Cricket Association.
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