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Kobe Bryant left his legacy as an excellent basketball player, a loving father, a loyal husband, and a great businessman, and it seems that even in his absence, his early investments are for him. The family brought great rewards.
After Coca-Cola announced the acquisition of BodyArmor for $5.6 billion on Monday, Kobe’s family will receive more than $400 million in income. Wall Street Journal report. Bryant is the third largest shareholder of BodyArmor. He invested US$6 million in the company in 2013, only two years after the company was founded.
Coca-Cola bought a 15% stake in BodyArmor as early as 2018, becoming the company’s second largest shareholder, and recently announced plans to acquire the remaining 85% in its largest acquisition in history. The beverage giant previously acquired Costa Coffee for $5.1 billion in 2018.
Soon after Kobe’s tragic death, his wife Vanessa Bryant inherited his shares in BodyArmor, which will be worth $200 million in 2020. Coca-Cola’s acquisition of the company doubled the value of Kobe’s stock.
Bryant’s business partner Mike Repole (Mike Repole) previously talked about his impact on the company and the loss that everyone will feel after his death.
“I lost a brother with Kobe, and BodyArmor lost a founding father,” Repol said. “Kobe Bryant’s fingerprints are all over the BodyArmor brand. If Kobe didn’t believe it in 2012 and 2013, the brand wouldn’t be where it is now. For me, this has been a journey, the past seven or eight years, and Kobe is together, and now I feel like this is Kobe’s journey.”
With Kobe’s investment in BodyArmor, Kobe also has a variety of investment and business interests. His countless endorsement deals, media projects, and the establishment of venture capital companies have made him one of seven athletes worth more than $1 billion.
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