AI, Machine Learning, and the Future of Entertainment

With the advent and unprecedented success of exploits AI and Machine Learning On social media, where customized video and image content is provided to users, the question quickly arises when to place it further in the film and television context of broadcasters, streamers, studios, etc. to better Satisfy the taste of the audience.

AI in media and entertainment is currently a $13 billion industry with a CAGR of 26%.The industry will be worth a staggering $99.3 billion by 2030 all from entertainmentThe thought process behind the massive growth is the need for production houses, studios, streaming platforms, broadcasters, distributors and exhibitors to better understand their audiences in order to improve and narrow their bottom lines.

Since the days of movies and TV, it’s been hard to find a winning formula for content. Each entity is constantly trying to identify what their audience really wants and what’s going to be a hit. Even throwing in A-list actors and a $200 million budget isn’t always a recipe for success, and it means a lot of risk and a lot of pressure for investors, platforms and studios. The Emergence of Artificial Intelligence and Machine Learning Hundreds of millions of dollars are being wagered on changing the guessing game that the media and entertainment industry has become so accustomed to — many times.

At the 4th Milken Institute Middle East and Africa Summit in Abu Dhabi, UAE
United Arab Emirates
, a panel called “The Future of Entertainment” featured a group of industry luminaries discussing new trends to look for. The group includes Aryeh B. Bourkoff – Founder and CEO of LionTree, Jay Brown – Co-Founder and Vice Chairman of Roc Nation, and Managing Director of Marcy Ventures, Kevin Mayer – Co-CEO of Candle Media, Former Chairman Disney’s head of direct-to-consumer and international business and current chairman of DAZN Group, and founder and CEO of Penni Thow – Copper.

Mayer proposes the future of artificial intelligence and machine learning.

“I think one of the things that will largely determine the future of the entertainment industry is artificial intelligence. A technology that can be used to decide what to make.”

“We’ve seen streaming platforms use data, not for the creative per se, but to say, uh, the audience loves this show with these stars, you know, in this format at this time. So artificial intelligence and machines Studying can really help you.”

Mayer then went on to speak on how social media can take low-budget non-professional content, leverage artificial intelligence and machine learning, and use the technology to seamlessly personalize the user experience to match what they want to see and create massive traction Opinion.

“You can take really bad programming like tiktok. If you shoot any personal tiktok videos, they’re mostly pretty bad, and you know UGC (user-generated content) doesn’t work, etc., but you mix them with understanding any personal preference AI combined and delivered exactly what they’re interested in in the exact order they want to see, and all of a sudden that content comes to life, which is why this kind of low-production-value content draws people in massive amounts, and It’s all done with artificial intelligence and personalization, so I think it’s part of the broader future of our industry. “

Malik Kurdi, founder of Exemplary Marketing, echoed Mayer’s sentiments. Kurdi’s company specializes in robust web application development and mobile application development, including automation and machine learning. They work with clients to bring custom solutions to the forefront. Malik has built 145 solutions so far.

Looking at the future of entertainment from a technology perspective, Kurdi said: “Machine learning and artificial intelligence are definitely the future. From a production and UI/UX perspective, we’ve grown by leaps and bounds, but understanding the audience and doing it in a more effective way Understanding them is a huge barrier to growth. Platforms are taking unnecessary gambles on content amid growing content and app overload problems.”

“With so much content and so many applications, Artificial intelligence and machine learning can be used to make life easier for viewers and app users. From a business point of view, the barriers to entry and the ability to grow revenues have completely changed. You can make more accurate decisions and more accurate investments. For us, it’s great that we can develop apps that evolve with the consumer experience. We are used to it. “

He continued: “The overall AI market is expected to be worth $1.5 trillion across all sectors by 2030. There is a reason for that, and we intend to continue to be a part of the industry so that we can continue to grow.”

As demand for technology soars in the region, the scope and use of AI will become more ingrained in society to foster business growth and improve consumer efficiency.