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Al Bahar, the region’s leading Caterpillar equipment and engine dealer, recently held a major exhibit at the Big5 Heavy expo at the Dubai World Trade Centre, showcasing its key machines and premium support services as well as EPP and Cat Connect.
Al Bahar has managed to recreate its iconic presence at Big5 Heavy in its 2022 edition, highlighting everything it has to do to make the customer experience better through the prime machine set on display and outstanding engagement with premium support services.
Al Bahar’s theme at this year’s Big5 Heavy was “Do more with less”, a statement that encompassed the machine’s proven efficiency in delivering more performance with less.
In addition to this, there are product support services and related technical support solutions that also fit the above concept, delivering more results through advanced specifications that embed multiple attributes, the company said in its statement.
It added that the booth showcased a popular selection of products from a variety of machine lines, demonstrating customer perceptions of Caterpillar’s exceptional quality.
Samer Ismail, Product Manager, Earthmoving and Excavation, said: “Al Bahar’s prominence at Big5 Heavy 2022 was truly remarkable, as we aimed to do, amplified by the influx of entrepreneurs, peers and heavy machinery enthusiasts from all sectors There are people in the industry who have done this, without whom the event would not be as successful as it is.”
Visitors, he said, were keenly aware of the new opportunities offered to elevate the trajectory of activity and the overall standard of projects they undertake in the heavy machinery and construction industries.
Selected as the top Al Bahar arena at the Big5 this year are exclusive machine models tailored to keep up with the pace of modern construction.
Also, under CVA (Customer Value Agreement), Al-Bahar’s exclusive service and maintenance offer takeaways such as EPP, Cat Connect, SOS, etc., are of particular interest to customers who prioritize the ease of machine maintenance and its spotless Performance.
Throughout the 4 day long event, Al Bahar received the all-important recognition as the exclusive distributor of Cat machines in the Middle East.
Its Visualizer OS 700 has many machine experts presenting extensive detailed information, awareness of support options and basic machine knowledge.
Additionally, the inclusion of Cat Connect in the shared services knowledge base benefits visitors extensively as it is the key to understanding the many benefits of this unique feature for every owner who wishes to monitor and optimize machine activity with reduced or no downtime involved provided, the company said.
It added that the stand was at the center of 2,000 exhibitors from more than 60 countries, where more than 55,000 industrialists found a wealth of business networking opportunities and fruitful feats of participation.
According to Samer, the capabilities of the product lines across all segments have long been established in the construction and heavy machinery industries, where the Caterpillar brand is well regarded.
“As a dealer, we don’t limit ourselves to stars of excellence to facilitate machine delivery and performance, we also ensure that customers feel value beyond what can be delivered within these basic service frameworks,” he noted.
“Therefore, Al Bahar has come up with a dedicated product support service that goes a step further and includes quality-focused repair and rebuild options, permanently available online parts delivery, and more to enrich the customer’s experience as a machine owner. Wellness Experience has always chosen to join hands with Al-Bahar,” he added.-TradeArabia News Service
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