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Al Ghurair Retail, part of UAE’s leading company Al Ghurair Investment, will add several well-known Spanish brands to its portfolio following the successful launch of La Tienda: Spanish Brands Store at the recently concluded Expo 2020 Dubai.
The first store of its kind, opened by Al Ghurair Retail in partnership with Spain’s Leading Brands Forum (FMRE), attracted more than 580,000 visitors during its six months of operation. It showcases more than 20 brands from Spain, covering a variety of categories, including fashion, food and drink, and accessories.
Commenting on the success of La Tienda, Arturo Lujan, CEO of Al Ghurair Ventures, which includes Al Ghurair Retail, said: “Expo 2020 Dubai is a visionary showcase of synergies: bringing together countries, brands and organisations from across the globe, A vibrant and colourful celebration of cultural diversity.
well-known platform
“Through this prestigious platform, we are able to support our iconic brands to enhance their image and equity, and increase consumer choice in regional retail. Through our commitment to innovation and sustainability, we are honored to have the opportunity to be part of this once-in-a-lifetime opportunity activity.
“La Tienda’s participating brands were chosen based on sustainability, quality, innovation and design, aligned with Al Ghurair’s own core values of improving the lives of our customers, employees and the communities we serve. Negotiations with Ghurair Retail may add several Spanish brands to its diverse product portfolio, thereby strengthening their footprint in the region.”
Fashion and jewelry brands performed best at La Tienda, accounting for 53 percent of total sales, followed by gourmet brands with 35 percent.
Triumphant return
Ahead of the successful conclusion of Expo 2020, the company recently received the prestigious “Friends of Spain” award from the Spanish brand company for its contribution to the establishment of economic, cultural and commercial relations between Spain and the UAE, which is Awarded on behalf of the President of Spain to Al Ghurair.
Lujan added: “We are committed to pursuing more impactful partnership opportunities to enhance the overall retail experience in the region and support the UAE’s vision for sustainability and innovation, as well as its trade relations with international markets. We are proud to be able to Plays an important economic and cultural link between the UAE and other countries. Spain is already a major supplier of fashion, beauty and leather shoes to the UAE and we are proud to expand this bilateral relationship.
“Now that we’re working hard to build lasting relationships with several of the brands that La Tienda represents, we hope to share some exciting announcements about our expanding retail portfolio soon!” — arab trade news agency
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