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Al Masaood Automobiles, part of the Al Masaood Group, has expanded its support for the Al Dhafra Festival in Abu Dhabi as the official sponsor of the event. The 2021 festival allows the company to showcase the country’s cultural vitality and rich Bedouin heritage.
As an official sponsor, Al Masaood Automobiles is offering two Nissan Safaris in celebration of this iconic festival.
Al Masaood Automobile aims to contribute to the success of the festival and to highlight authentic Emirati culture and traditions. Its support is in line with its corporate social responsibility initiative and reflects its relentless commitment to building stronger ties with the Abu Dhabi community.
Irfan Tansel, CEO of Al Masaood Automobiles, said: “As an Emirati business, Al Masaood is very proud of the unique heritage of the UAE. This drives us to help advance our mission of the Al Dhafra Festival and other similar events to celebrate our country’s past with equal emphasis Celebrating our heritage and history. Our goal in sharing the festival is to pay homage to the UAE’s Bedouin culture as we acknowledge the importance of adding cultural and social value to our nation’s journey towards sustainable growth and prosperity.”
festive 15th Versions feature mazayna or camel beauty contests, falconry contests, thoroughbred horse races, 2,500 m Saluki races, shooting competitions and more. Camel owners from the UAE and its GCC neighbours come to Abu Dhabi every year for a festival held in the emirate’s Al Dhafra region.
The role of Al Masaood Automobiles in the Al Dhafra Festival is in line with the UAE’s long-term vision to embrace Emirati heritage and grow with the nation.
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