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Al Masaood’s Tires, Batteries and Accessories (TBA) division received the Global Mobox Award from Bridgestone for the successful rollout of Mobox solutions in Abu Dhabi and Al Ain.
Al Masaood TBA officially launches Mobox in 2021, becoming the first company to sell its services outside of Europe.
The awards ceremony took place in Paris, where Christophe de Valroger, Vice President of Retail at Bridgestone EMIA, honored Salah Adib, General Manager of Al Masaood’s TBA Division, for being the first partner to deliver a solution in the Middle East and Africa (MEA) region.
Sonia Touffut Ben Rhouma, Managing Director, Bridgestone EMIA, Samuel Massard, Regional Branch Manager, Bridgestone GULF and PAF, Christian Choppin de Janvry, Head of Business Development, Bridgestone EMEA – Mobox, and Group President Eric Terefenko were also present This event Speedy is a retail business owned by Bridgestone.
Salah Adib, General Manager, TBA Division, Al Masaood, said: “We thank our partner Bridgestone for our efforts to strengthen Mobox’s presence in the UAE. This prestigious award is a testament to our commitment to satisfying our clients. A sincere effort to provide convenient solutions and services for automotive needs.”
“We are proud to have seen significant growth since the launch of Mobox in 2021, with over 500 contracts sold and no loss of new subscribers. As a customer-focused organization, our focus is on new and simple ways to improve Customer satisfaction and convenience in our market, and our offering of Mobox services stems from this commitment. By bringing Bridgestone’s Mobox to the UAE, we are taking one step closer to our goal of providing meaningful value to our customers value and raise the bar for convenient mobility solutions,” he added.
Mobox was launched to reduce the likelihood of unexpected bills by offering a monthly payment plan for tires. It is designed to reduce the cost and inconvenience of vehicle maintenance. Bridgestone first launched Mobox in France in early 2018, before expanding to other European countries including Spain, Germany, Italy and the UK.
The all-in-one solution is available at Al Masaood TBA Abu Dhabi branches in Mushrif, Sea Palace, Khalifa, Corniche and Reem as well as Al Ain branches. – arab trade news agency
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