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Alliance Entertainment announces its newest exclusive, the Funko® Funko Pop! Rocks: Iron Maiden – Eddie “Glow in the Dark” set

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Florida Sunrise –()–Alliance Entertainment Holding Corporation (“Alliance Entertainment”), the world’s largest distributor and wholesaler of music, film, video game, electronics, arcade and collectible inventory selection, today announced its newest AE Exclusive from Funko® Funko pop! Rocks: Iron Maiden – Eddie Glow in the Dark 4pk.

This is Alliance’s second Iron Maiden “Eddie” Glow in the Dark POPs limited-edition collector’s box set for collectors, the first selling out quickly and becoming the holy grail of the secondary market.

“We’re proud to present such a unique collection of music-related items from Iron Maiden, one of the greatest heavy metal bands of all time, following their Legacy of the Beast World Tour,” said Tony Moyers, Vice President of Consumer Products. Resonates with our collectibles customers and excites Independent Music Retail. Go hardcore!

For inquiries about this and other exclusive merchandise or suppliers, and information on how to open a wholesale account with Alliance Entertainment, please contact us https://www.aent.com/customer.

About Global Marketing Services

The world’s largest independent music seller, Global Merchandising is a music artist, celebrity and branded merchandise company. Global is a strong company with best-in-class design, product development, manufacturing and direct-to-consumer sales.

About Iron Maiden

With over 100 million albums sold, over 2,000 live shows in 63 countries, millions of fans worldwide and 17 studio albums of impeccable quality, Iron Maiden have not only earned their pride of being the most influential Power and status as one of the most influential albums of all time respected band.

About Union Entertainment

Alliance Entertainment is a major distributor of music, movies and consumer electronics. We offer 485,000 unique inventory SKUs, including over 57,300 exclusive discs, vinyl LPs, DVDs, Blu-rays and video games. In addition to our extensive media catalog, we stock a full range of related accessories, toys and collectibles. With over 35 years of distribution experience, Alliance Entertainment serves clients of all sizes, offering a robust suite of services to resellers and retailers worldwide. Our efficient processing and essential seller tools significantly reduce the costs associated with managing multiple supplier relationships, while helping omnichannel retailers expand their product selection and achieve their goals.For more information, please visit www.aent.com.

On June 23, 2022, Alliance Entertainment announced that it will go public through a merger transaction with publicly traded special purpose acquisition company Adara Acquisition Corp. (NYSE: ADRA, ADRA.U, ADRA.WS) (“Adara”). The transaction is expected to close in the fourth quarter of 2022, at which time the combined company’s common shares are expected to trade on the New York Stock Exchange American Exchange under the ticker symbol “AENT.”

About Adara Acquisition Corp.

Adara raised $115 million in February 2021 and its securities are listed on the New York Stock Exchange in the United States under the ticker symbol “NYSE: ADRA, ADRA.U, ADRA.WS”. Adara is a blank check company with the intent to enter into a merger, share exchange, asset acquisition, stock purchase, recapitalization, restructuring or other similar business combination with one or more businesses or entities. Adara is led by its CEO Thomas Finke (former Chairman and CEO of Barings LLC) and its director W. Tom Donaldson (founder of Blystone & Donaldson). In addition to Mr. Finke and Mr. Donaldson, Adara’s Board of Directors includes Frank Quintero, Dylan Glenn and Beatriz Acevedo-Greiff.

To learn more, visit: https://www.adaraspac.com

forward-looking statement

Certain statements contained in this press release that are not historical facts are forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are often identified by words such as “believes,” “may,” “will,” “estimates,” “continues,” “expects,” “intends,” “anticipates,” “should,” “will,” “plans,” “Predicts,” “potential,” “seems,” “seeks,” “future,” “outlook” and similar expressions that predict or indicate future events or trends, or are not statements of historical events. These forward-looking statements include, but do not limited to statements regarding estimates and forecasts of financial and performance metrics, market opportunity projections, expectations and timing related to Alliance Entertainment’s business, customer growth and other business milestones, the potential benefits of a proposed business combination (the “Proposed Transaction”), and Expectations related to the timing of the proposed transaction.

These statements are based on various assumptions (whether or not indicated in this press release) and the current expectations of Adara’s and Alliance Entertainment’s management and are not predictions of actual performance. These forward-looking statements are made for illustrative purposes only and are not intended to be, and should not be relied upon by, investors as guarantees, guarantees, predictions or express statements of fact or likelihood. Actual events and circumstances are difficult or impossible to predict and will differ from those assumed. Many actual events and circumstances are beyond the control of Alliance Entertainment and Adara.

These forward-looking statements are subject to a number of risks and uncertainties, including changes in domestic and foreign business, market, financial, political and legal conditions; the inability of the parties to successfully or timely complete the proposed transaction, including failure to obtain any regulatory approvals, delays or Risk of unforeseen circumstances that could adversely affect the combined company or the expected benefits of the proposed transaction Non-approval by Adara or Alliance Entertainment shareholders; Failure to realize expected benefits of the proposed transaction; Uncertainty with Alliance Entertainment’s projected financial information related risks; risks related to the music, video, gaming and entertainment industries, including changes in entertainment delivery formats; global economic conditions; the impact of competition on Alliance Entertainment’s future business; risks related to fulfillment networks; risks related to expansion and pressure on Alliance Entertainment’s management, operations, financial and other resources; risks associated with operating results and growth rates; the possibility that the business could be harmed by redemption requests from Adara’s public shareholders; those factors discussed under the heading “Risk Factors” in its Annual Report on Form 10-K for the fiscal year ended June 23, 2022, and its Current Report on Form 8-K filed on June 23, 2022 and Adara’s other filings have been or will be filed with U.S. Securities and Exchange Committee for the record.

no offer or solicitation

This communication does not constitute an offer to sell or the solicitation of an offer to buy any securities or the solicitation of any vote or approval, nor shall there be any sale of any securities in any state or jurisdiction in which such offer, solicitation or consent is given. A sale prior to registration or qualification would be illegal under the securities laws of such other jurisdictions.

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