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A regional leader in design-build construction, Group Amana has announced a new brand identity that showcases its capabilities.
Now divided into three verticals: Construction, Manufacturing and Enhancement, the transformation reflects the group’s offerings for an evolving business environment and the drive to build cleaner, greener and smarter, the company’s statement said.
Amana’s refreshed brand identity revolves around a circle that reflects strength and harmony and expresses its commitment to providing certainty. It added that the new tagline “We build with you” reflects its strengths in collaboration and intelligence.
Riad Bsaibes, President and CEO of Amana Investments, said: “With our commitment to sustainability, innovation and digitalisation, Group AAmana has built a formidable reputation operating in the region for 30 years. While our name remains the same , but our development reflects our realignment of our future business strategy and our collaborative approach to delivering successful projects.”
“Amana is ready to seize future opportunities and work with economic growth in the GCC region,” he added.
Amana Construct includes Amana Contracting and Amana Aviation Fueling and builds on 30 years of industrial construction heritage.
Since its establishment in 1993, it has constructed more than 1,500 buildings in the region, with clients including AD Ports Company, Abu Dhabi National Oil Company, Almarai, Amazon, Coca-Cola, DHL, Emirates, Jebel Ali Free Zone, Kizad, Landmark Group, Majid Al Futtaim Properties, Mars, Nestlé, Noon and Unilever.
Amana Manufacture Harnesses the transformational potential of manufacturing construction with Amana Corporation, DuBox and DuPod.
Together, they have delivered over 130,000 square metres of modular building area (BUA) to clients including Adnoc, Emaar, Red Sea Development Company, Qiddiya Investment Company and Wasl Properties, the statement said.
Over the past two years, Amana-owned company DuBox has won multiple contracts for KSA’s high-profile clients, such as Qiddiya Investment Company and Red Sea Development Company (TRSDC), to move 85 percent of construction from site to factory, it said.
DuBox is an expert in next-generation off-site volumetric modular construction, providing a safer building environment, reducing material waste by up to 30% and improving job safety by up to 70%. These numbers are verified, not predicted.
The final product is easily repositioned, further enabling customers to move and reposition synchronously according to market demands. DuBox is supporting the Kingdom’s national sustainability agenda, developing Saudi talent and supporting economic diversification.
Amana Enhance supports the region’s sustainability agenda and helps businesses achieve their green ambitions through its brands, Amana Solar and Amana Energy-Saving.
Bsaibes noted that the UAE has set a goal of achieving net-zero emissions by 2050, followed by Saudi Arabia and Bahrain by 2060.
“These sustainability ambitions are very much in line with GCC national initiatives to advance the renewable energy agenda, such as the UAE Green Agenda 2015-2030 and Vision 2021 and Saudi Arabia’s Vision 2030,” he added.arab trade news agency
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